







archived 7 Aug 2023 02:41:57 UTC
The Weird, Fragmented World of Social Media After Twitter
The common forum that Elon Musk destroyed will never be replaced—and that’s okay.
Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
My 2024 thoughts on the state of social media
I see a continued fragmentation of social media as people leave X(Twitter).

FediForum | Growing the Open Social Web:<br>An Online Un-Workshop
Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

Social Media is Broken. Here’s How to Fix It. - Interlinked
Breaking down the AT Protocol for normies.
Social Media is Broken. Here’s How to Fix It. - Interlinked
Breaking down the AT Protocol for normies.
RIP social media. What comes next is messy.
As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?

Social media algorithms can be redesigned to bridge divides — here’s how
"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."

Rebuilding Social Media From Scratch!
Rebuilding Social Media From Scratch!
Our Social Media is Broken. Is Decentralization the Fix? | Internet Archive Blogs
When Jack Dorsey, founder of the very centralized social media platform, Twitter, posted this message about decentralized social media, our DWeb community took note:
Social media is a gnarly coordination problem we need to decompose - a warm space
The Last Days Of Social Media
Social media promised connection, but it has delivered exhaustion.

FediForum | Growing the Open Social Web un-workshop, 2026/03/02

Social Media Is Now Parasocial Media
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

Social media is no longer social. Most of it is passive viewing of videos and pictures from people we've never met. But we're still studying social media like it's 2010. We've entered the post-social media era — and research needs to catch up. osf.io/preprints/socarxiv/6nue7_v1 preprint w/ Richard Rogers