The iPhone 7 launch yesterday is, in my mind, the harbinger of Apple's new strategy and direction: more is more.
Apple at 50: eight technology leaps that changed our world
From Apple II to the iPhone, time and again this extraordinary company has anticipated the value of opening up computing to everyone.
Apple Doesn't Believe The iPhone Will Last Another Decade - BGR
The iPhone end is near, as Apple doesn't believe its revolutionary product will last for another decade. Here's what a top executive said.
Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
Why I switched to Android after 7 years of iOS
Monday of last week I was all excited. I had just gotten the green light to start prototyping a new Progressive Web App for a client I've been working with.
Latest News - Apple Developer
Learn about the latest technologies, events, and policies for developers.
Apple innovation and execution — Benedict Evans
It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?
Apple is reportedly going to rename all of its operating systems
Look forward to iOS 26.
The Small Smartphone is Back
Introducing Enough Phone: a premium, compact 5.3" smartphone launching on Kickstarter in June 2026. Sign up to be notified for launch.
Is Apple Security a MYTH?
WWDC25: Apple’s Playing a Different Game
The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
Is Apple's AI Strategy as Safe as It Looks?
Apple’s biggest announcement today was Memory Integrity Enforcement · Victor Wynne
Today’s Apple event introduced Memory Integrity Enforcement on iPhone 17, the most significant memory safety upgrade in consumer OS history.
The iPhone 17e
Apple could have stopped with the addition of MagSafe alone, and the 17e would’ve been a successful year-over-year update over the 16e. But there’s even more.
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
Apple is planning a big AI comeback, but we've heard this song before
Apple's future AI products and services sound fantastic, but Apple's unannounced future products usually do.
Apple details how it trained its new AI models: 4 interesting highlights
Apple has published report detailing how its new AI models were trained, optimized, and evaluated. Here are a few interesting tidbits.
