I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
Divine Discontent: Disruption’s Antidote
Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
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Column: Apple takes its eye off the ball: Why Apple fans are really coming to hate Apple software
There always have been two great virtues in Apple's policy of keeping the development of hardware and core software in-house: their seamless integration with each other and their quality.
Introducing the Third Generation of Apple’s Foundation Models
Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…
Apple at 50: eight technology leaps that changed our world
From Apple II to the iPhone, time and again this extraordinary company has anticipated the value of opening up computing to everyone.
WWDC25: Apple’s Playing a Different Game
The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
I Don’t Care What Google or Apple or Whoever Did
Please do not use this post as an excuse to beat up the devs at Apple or Google. If you are doing that, you have missed the point of this post and you are being unnecessarily mean to individuals who may have no control over broader organizational decisions. Do not…
Is Apple's AI Strategy as Safe as It Looks?
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Learn about the latest technologies, events, and policies for developers.
Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.
Why Apple and Google are struggling to design simple software
Is Apple losing its crown as the champion of simplicity? Maybe. But for a very good reason.
Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence | WSJ
Adversarial Interoperability: Reviving an Elegant Weapon From a More
Today, Apple is one of the largest, most profitable companies on Earth, but in the early 2000s, the company was fighting for its life. Microsoft's Windows operating system was ascendant, and
