I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
Introducing the Third Generation of Apple’s Foundation Models
Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…
Apple at 50: eight technology leaps that changed our world
From Apple II to the iPhone, time and again this extraordinary company has anticipated the value of opening up computing to everyone.
WWDC25: Apple’s Playing a Different Game
The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
I Don’t Care What Google or Apple or Whoever Did
Please do not use this post as an excuse to beat up the devs at Apple or Google. If you are doing that, you have missed the point of this post and you are being unnecessarily mean to individuals who may have no control over broader organizational decisions. Do not…
Is Apple's AI Strategy as Safe as It Looks?
Latest News - Apple Developer
Learn about the latest technologies, events, and policies for developers.
Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.
Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence | WSJ
Apple's Assault on Standards - Infrequently Noted
By subverting the voluntary nature of open standards, Apple has defanged them as tools that users can employ against the totalising power of native apps in their digital lives. This high-modernist approach is antithetical to the foundational commitments of internet standards bodies and, over time, erode them.
Apple Earnings; Cook’s AI Comments; Apple’s AI Strategy, Redux
Apple appears committed to its original Apple Intelligence strategy.
Apple CEO Tim Cook Responds to Retirement Rumors
In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook responded to rumors about his potential retirement. Cook said the idea that he wants to step back at Apple is merely "a rumor". Cook did not explicitly confirm or deny that he will be stepping down as CEO any time soon, but he said "I can't imagine life without Apple". The full interview clip is available on YouTube below.
Apple innovation and execution — Benedict Evans
It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?
Tim Cook Addresses Retirement Talk and Apple’s Leadership Future at All-Hands Meeting
Tim Cook addresses retirement talk, succession planning, executive departures, and Apple’s 50th anniversary during a candid all-hands meeting with employees.
Apple’s Heir Apparent Steps Into the Spotlight
Interviews with Apple insiders reveal a growing consensus that John Ternus is the leading contender to become the company’s next CEO
