Insane strategic clarity for 7-figure service firms. Stop price wars, become the clear choice. Build a focused firm to win ideal clients and free your time.
Scott Galloway - The Four - What To Do
How to Hire a Great Marketing Person - Noah Kagan
I got this question asked and figured others might be curious on how I do it. The challenge about marketing output is that it’s not always numbers based and the ROI isn’t immediate. With that being said I think it can be and here’s how I would solve how to find and how to know […]
The Fractal Organization
The world of management is in crisis - the old remedies no longer work and organizations are failing at an increasing rate. Although many talk of 'joined up thinking', few offer practical guidance on how to achieve this in organizations. <b><i>The Fractal Organization</i></b> sets down the practical implications of a well tested systemic approach to building organizations that are capable of surviving and flourishing in these turbulent times. <p>"An excellent read…Many organizations fail at the mercy of their own ignorance. The author has done an excellent job in making ‘the science of effective organization’ accessible to management, providing them with a new knowledge to deal with the uncertainties that the markets place upon them."<br /><b>Stephen J. Brewis, Business Architect, British Telecom</b></p> <p>"...one of the most interesting, thorough and rigorous guides to management that I have ever read, … introduces new insights in every chapter… carries a credibility which acts as a counterbalance to the sometimes difficult message which he conveys which is that a lot of mainstream management practice is at best ineffective and at worst downright destructive. I would recommend this book to anyone interested in management or systems thinking."<br /><b>Penny Marrington</b>, <b>Course Chair, Systems Group, Open University</b></p> <p>"In my opinion this book manages to present sound academic theory that is relevant and helpful to the practitioner in the business. I experienced several A-HA moments."<br /><b>Pauline Marsh, Strategy Director, CS&S International, BAE SYSTEMS</b></p> <p>"The insights of the Viable System Model have been open only to a select few for much too long. Hoverstadt has gone furthest in bringing these ideas to a wider audience…Management books have too often been serious but not practical, or practical but not serious. This book is both brilliantly serious and practical, and often entertaining too."<br /><b>Professor Peter Kawalak, Manchester Business School</b></p> <p>"Integrates mainstream management ideas with the systems ideas underpinning the VSM, and flows and reads well. As a starting point for developing understanding of the VSM in today's world this book improves greatly on all books that have gone before, I would certainly recommend it to colleagues, clients, and students."<br /><b>Dr. Robin Asby, Course Chair, Communication and Systems, Open University</b></p>
Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery
Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…
All Things Sales! 16 Mini-Lessons for Startup Founders | Andreessen Horowitz
As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in management at the Stanford Graduate School of Busines, a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if...
A guide to the anatomy of effective commerce agents | Claude by Anthropic
The architecture, latency & cost techniques, and eval practices for agents that make it easier to buy and sell online.
Anthropic takes shot at consulting industry in joint venture with Wall Street giants | Fortune
The enterprise services firm with Blackstone, Goldman Sachs and Hellman & Friedman puts Anthropic in direct competition with McKinsey and the like.
Selling the American People: Advertising, Optimization, and the Origins of Adtech
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data
Seeing like a software company
The big idea of James C. Scott’s Seeing Like A State can be expressed in three points:
How to Price Effectively: A Guide for Managers and Entr…
Pricing decisions are among the most important and impa…
12 Things I Learned from Chris Dixon about Startups | Andreessen Horowitz
#1 “If everyone loves your idea, I might be worried that it’s not forward thinking enough.” Anyone thinking about starting a business should be searching for mispriced opportunities. While markets are mostly efficient in eliminating opportunities for extraordinary profit, there are always areas of an economy in which there are significant uncertainty. These areas are...
Everyone is a Strategist and No One is a Writer
From politics to culture, we face a crisis of cleverness and a society addicted to marketing
Bob Moesta - Jobs-to-be-Done Find Out the Why!
How to Talk to Customers: 5 Lessons to Improve Communications
Whether you call them product owner, evangelist, or community manager, every company should have someone talking to their customers regularly. They should be the goto for any "What-Ifs” and “I wonders” from the product team.
OpenAI Has New Focus (on the IPO)
The Wall Street Journal recently reported that leadership wants OpenAI, the company, to focus. Seems like a plain old business strategy story. Nope! First, in more prosaic terms, the all-hands and …
aparker.io
Austin Parker. Director of AI Strategy at Honeycomb, member of the OpenTelemetry Governance Committee, co-author of Learning OpenTelemetry and Distributed Tracing in Practice (O'Reilly).