How to Hire a Great Marketing Person - Noah Kagan

Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…

Selling the American People: Advertising, Optimization, and the Origins of Adtech

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data

How To Think In Funnels (And Achieve The Best Possible Outcomes)

Elias Elmo Lewis created a formula that changed marketing forever. But his method applies beyond marketing. Here's how to think in funnels:

“Pricing Profitable Projects,” an article by Dan Mall

Make it work for them and you—in that order.

Why Founders Market Their Products Too Late

Founders predictably underestimate the importance of hiring marketers. Here’s why many startups don’t get round to marketing their product…

James Archer - Marketing Consulting - Fractional CMO

Insane strategic clarity for 7-figure service firms. Stop price wars, become the clear choice. Build a focused firm to win ideal clients and free your time.

Debunking the science of advertising

We delve into the world of advertising, worth hundreds of billions of dollars annually, to find out if it's really even that effective. A collection with 3 stories from The Correspondent.

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment^*

Abstract. Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. We analy

Revenue Models (2026): 19 Different Ways to Make Money [B2B & B2C] - Gust de Backer

So many different revenue models... But, which one fits your business? Over the past few decades, many new revenue models have proven to be profitable. That's why I'm going to show you 16 different revenue models so you can evaluate if there might be a better way to monetize the value you deliver to your customer. Let's start... What is…

There Are Actually Just Three Ways To Grow

Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone

“We only hire the best”

How many times have you heard a company claim that they only hire the best? The top of the top. The crème de la crème. Most of them, by sheer necessity of math, are delusional. There just aren’t th…

How to Hire

Most companies approach hiring with faulty assumptions and poor practices. They believe talent is fixed rather than contextual. They fail to create real partnerships between internal recruiters and hiring managers. And they rely too much on salary surveys and rigid compensation formulas. The author shares what she learned about making and keeping great hires during her 14 years as the chief talent officer at Netflix. The process requires probing beneath the surface of people and their résumés; engaging managers in every aspect of hiring; ensuring that recruiters deeply understand the business and are not viewed as support staff; adopting a mindset in which you’re always recruiting; and coming up with compensation that suits the performance you need and the future you aspire to. These lessons may be especially relevant to fast-growing tech-based firms, whose rapid innovation means a continual need for new talent. But organizations of all types can benefit from taking a fresh look at their hiring and compensation practices.

Uniting the Tribes: Using Text for Marketing Insight

Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient. Next, they discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Then, the authors overview methodologies and metrics used in text analysis, providing a set of guidelines and procedures. Finally, they further highlight some common metrics and challenges and discuss how researchers can address issues of internal and external validity. They conclude with a discussion of potential areas for future work. Along the way, the authors note how textual analysis can unite the tribes of marketing. While most marketing problems are interdisciplinary, the field is often fragmented. By involving skills and ideas from each of the subareas of marketing, text analysis has the potential to help unite the field with a common set of tools and approaches.

Can We Ever Know If Online Advertising Really Works?

In the summer of 2003, Viacom executive Mel Karmazin managed to sum up old media’s horror of the Internet with one of business lore’s greatest vulgar...

Jessica Livingston – Why Startups Need to Focus on Sales, Not Marketing

The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing

The Everywhere Millionaire: Who Is Really Rich in America and How They Got There

From two leading economists comes a groundbreaking new portrait of the hidden fortunes of Main Street business owners—ordinary Americans who built extraordinary wealth and are quietly rewriting the rules of money and power. Most people think the path to great wealth runs through Wall Street or Silicon Valley. We’re told you must be a Zuckerberg, a Musk, or a Jamie Dimon to get rich. But this story is wrong. Drawing on unprecedented data from a decade of research and vivid real-life stories of entrepreneurs—from a self-made hot-dog stand billionaire to the heirs of an auto dealer—Zidar and Zwick reveal a surprising truth: prosperity is more attainable, more widely distributed, and closer to home than we imagine. A multitude of Americans have built staggering fortunes by running often unglamorous businesses far from the spotlight. A quiet revolution in the business world—the rise of “pass-through” firms like S-corporations and partnerships—supercharged this wealth, channeling vast income directly to business owners rather than traditional corporations.Part economic detective story, part roadmap to riches, this book reveals: —The Hidden 1%: They might be a local beer distributor, a dentist with a regional network of practices, a commercial HVAC contractor with trucks around town, or a restaurateur who keeps opening new locations. For every public company CEO, more than a thousand private business owners each have transformational wealth.— The Blueprint for Wealth: Zidar and Zwick describe where Main Street Millionaires come from, how they grew rich, and how much money they make. Their stories suggest the American Dream is not dead and many paths to prosperity remain open today. — Power Brokers: Armed with their fortunes, Main Street Millionaires wield power in city halls, statehouses, and Washington, often bending policy to protect what they’ve built. They are both growing the economic pie and grabbing bigger slices for themselves.The Everywhere Millionaire celebrates the stories of entrepreneurs who seized opportunities while asking hard questions about how concentrated wealth and power shape society. It is an essential guide to seeing the economy as it really is and recognizing the surprising paths to prosperity—and influence—everywhere.