I was at a research lab to talk about commercialization. The presenter put up a slide of some exciting new technologies. The slide’s tagline said these technologies would “disrupt the b…
Disruptive innovation
In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995.
Calm Technology
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.
Silicon Valley, disruption, and the end of uncertainty
This paper reflects on the relationship between high-tech disruption narratives and uncertainty. My main argument is that an economic sociology of the future is incomplete without addressing the ‘d...
Wrap to 2025, Proem to 2026
Technological Paradigm Shifts are fundamental changes in technology that reshape industries and society.
Coopting Disruption
Our economy is dominated by five aging tech giants – Alphabet, Amazon, Apple, Meta, and Microsoft. In the last twenty years, no company has commercialized a new
Big Tech’s attention economy can be reformed. Here’s how.
The business model is doing irreparable harm to society. But there is an alternative, and we don’t need to destroy the tech giants to get there.
Presentations — Benedict Evans
Every year, I produce a big presentation exploring macro and strategic trends in the tech industry. New in May 2025, ‘AI eats the world’.
100 years of whatever this will be
What if all these weird tech trends actually add up to something? Last time, we explored why various bits of trendy technology are, in my o...
Appropriate Measures — Real Life
Changing the tech we use is not enough to mitigate the environmental and social harm of mass technology
Speculative Technologies
Speculative Technologies is a nonprofit resarch organization unlocking new materials and manufacturing technologies
Opinion | The A.I. Disruption Has Arrived, and It Sure Is Fun
We’re entering a new renaissance of software development. We should all be excited, despite the uncertainties that lie ahead.
Opinion | The A.I. Disruption Has Arrived, and It Sure Is Fun
We’re entering a new renaissance of software development. We should all be excited, despite the uncertainties that lie ahead.
Technopoly: The Surrender of Culture to Technology
A witty, often terrifying that chronicles our transform…
issues
If the information and communications technology (ICT) industry was purposefully following a harmful agenda, these would probably be their design principles:
You need to separate sales from marketing. Sales is a conversation, marketing is... | Hacker News
For B2B sales resembles project management: the goal is not to convince everyone to buy your product or service but to diagnose their needs and only engage with firms that will benefit.