







I’m not one prone to knee-jerk reactions, but I’m also not one to sit about idly without considering alternatives. So the first thing I did after the Apple ...
Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.

Column: Apple takes its eye off the ball: Why Apple fans are really coming to hate Apple software
There always have been two great virtues in Apple's policy of keeping the development of hardware and core software in-house: their seamless integration with each other and their quality.
Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence | WSJ
Apple Weighs Replacing Siri’s AI, LLMs With Anthropic Claude or OpenA…
archived 30 Jun 2025 18:48:50 UTC

Apple innovation and execution — Benedict Evans
It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?

Divine Discontent: Disruption’s Antidote
Apple has long defeated disruption by focusing on the user experience; Jeff Bezos and Amazon, though, show that user expectations for their experience are ever-changing.

Introducing the Third Generation of Apple’s Foundation Models
Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…

What to Do When You Get Sherlocked by Apple | Astropad
We're not the first or last company to be sherlocked by Apple. We wanted to share the six things we learned by being sherlocked by Apple.

Daring Fireball, by John Gruber
Commentary on Apple, technology, design, politics, and more.

Is Apple's AI Strategy as Safe as It Looks?
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…

!Boring Software
Apple Design Award Winner—(Not Boring) Weather, Habits, Timer, Calculator—better everyday apps, built like a game, 3D interface, customizable with skins, supported by members.

!Boring Software
Apple Design Award Winner—(Not Boring) Weather, Habits, Timer, Calculator—better everyday apps, built like a game, 3D interface, customizable with skins, supported by members.
