It has happened to you, and it has probably happened more than once. But you may not have realized why. And you may not have known you were helping to change online advertising and, well, advertising in general. Chances are, you’ve bought a hat or a scarf or a Christmas ornament at a department store \[…\]
Facebook will target ads to people based on store visits, offline purchases, calls to businesses | MarTech
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Facebook Tells Advertisers Where You Spend Money
Facebook gives advertisers information on what brick-and-mortar stores its users patronize.
Facebook Ads Are All-Knowing, Unblockable, and in Everyone’s Phone
Sheryl Sandberg borrows some concepts from the past to keep the money flowing at the world’s largest social network.
Facebook Wants to Help Sell Every Ad on the Web
Facebook will help marketers show ads to non-Facebook users who visit websites and applications in its Audience Network ad network.
Ad Scammers Need Suckers, and Facebook Helps Find Them
How Facebook helps shady advertisers pollute the internet.
Facebook Doesn’t Tell Users Everything It Really Knows About Them — ProPublica
The site shows users how Facebook categorizes them. It doesn’t reveal the data it is buying about their offline lives.
98 personal data points that Facebook uses to target ads to you
Facebook built the world's best ad platform by tracking your behavior online and off it.
What Data Does Facebook Collect When I’m Not Using Facebook, and Why? | Hacker News
Facebook tracks virtually every website you visit, as well as usage data from many apps, even if you aren't logged in to facebook or don't have an account. We use this data, and tie it to your identity whenever possible, so we can charge advertisers more money.
Private Facebook Data Powering Ads Outside Of Facebook -- Is The World Ready? | TechCrunch
Because investors sure are. Facebook's share price jumped up 3.8% to $33.05 today on news that it's now showing its ads on Zynga.com in a revenue sharing partnership. Most amazingly, neither the press nor users seem to be freaking out that their private, personal data is now being used to target them with ads outside of Facebook. That means Mark Zuckerberg waited just long enough, proving he's even smarter than he used to be.
Facebook’s ad platform now guesses at your race based on your behavior
The company profiles users so it can sell against your "ethnic affinity."
I left the ad industry because our use of data tracking terrified me - Fast Company
With every post, click, and purchase, we have become the product. I didn't agree to that, and I bet you didn't either.
Selling You on Facebook
Many popular Facebook apps obtain sensitive information about users—and users' friends—so don't be surprised if details about your religious, political and even sexual preferences start popping up in unexpected places.
Facebook told advertisers it can identify teens feeling 'insecure' and 'worthless'
Leaked documents said to describe how the social network shares psychological insights on young people with advertisers
Facebook tightens ad policies after 'Jew-hater' fiasco | CBC News
Facebook is apologizing for letting advertisers use phrases like "Jew-haters" as a targeting criteria and for not noticing it until it was pointed out.
facebook-ads-we-burned-20k
We've also tried Facebook marketing. In this blog post we describe our successes and failures with the marketing channel Facebook.
