







The race is on to figure out what’s next after what’s next…
Facebook's Big Move Toward the AfterWeb
Blow up your browser! The Next Big Thing is the AfterWeb. Facebook made a monumental announcement Monday that seemed as though it was designed to...

Note from Mark Zuckerberg
Everything we do at Facebook is focused on our mission to make the world more open and connected.

Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook - Fast Company
Facebook is firing on all cylinders. Now Mark Zuckerberg is looking to the decade ahead, from AI to VR to drones.

How Bluesky, Alternative to X and Facebook, Is Handling Explosive Growth (Published 2024)
The fledgling social media site has been flooded with new users since the election. It hasn’t all been easy.

The Destructive Switch from Search to Social
2006 wasn’t a great year for our brains. In July, Twitter launched to the world, and in September, Facebook added the News Feed. But…

Can We Build a Better Facebook? - JSTOR Daily
Is it time to turn our back on Facebook? And if so, what social network could possibly replace it?
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis (Published 2018)
Russian meddling, data sharing, hate speech — the social network faced one scandal after another. This is how Mark Zuckerberg and Sheryl Sandberg responded.

The Super-Aggregators and the Russians
Facebook is in trouble — again — for Russian ads about the election; figuring out how to deal with them requires first understanding that Facebook, like Google, is a Super-Aggregator. It faces zero…

Former Facebook Exec: 'You Don’t Realize It But You Are Being Programmed'
This is the year everyone—including founding executives—began publicly questioning the impact of social media on our lives. Last month, Facebook’s first

The Enormous Implications Of Facebook Indexing 1 Trillion Of Our Posts | TechCrunch
Yet the news cruised by with analysis focused simply on what Facebook's new keyword post search does today. Yes, any post by you or any of your friends

How Facebook's tentacles reach further than you think
Share Lab uses flow charts and data analysis to map one of the greatest forces shaping our world - Facebook.

15 Months of Fresh Hell Inside Facebook
Scandals. Backstabbing. Resignations. Record profits. Time Bombs. In early 2018, Mark Zuckerberg set out to fix Facebook. Here's how that turned out.

Want a Glimpse of Facebook’s Soul in 2019? Look at Its Internal Propaganda Lab.
The Analog Research Lab has evolved its messaging, from ‘be the nerd’ to ‘what matters is what you do next.’ Yet it remains a mirror…

Facebook faces a reputational meltdown
This is how it, and the wider industry, should respond

From Feeds to Trails
To design the future of social media, rethink the interface before the algorithm.
Facebook’s Privacy Cake
Mark Zuckerberg’s announcement of A Privacy-Focused Vision for Social Networking is not some dramatic pivot: it is a growth opportunity for Facebook and a challenge for regulators.