







B2B2C companies sell a product or service to a business, gaining customers and/or data from that business that they get to keep and use.
You need to separate sales from marketing. Sales is a conversation, marketing is... | Hacker News
For B2B sales resembles project management: the goal is not to convince everyone to buy your product or service but to diagnose their needs and only engage with firms that will benefit.
Revenue Models (2026): 19 Different Ways to Make Money [B2B & B2C] - Gust de Backer
So many different revenue models... But, which one fits your business? Over the past few decades, many new revenue models have proven to be profitable. That's why I'm going to show you 16 different revenue models so you can evaluate if there might be a better way to monetize the value you deliver to your customer. Let's start... What is…

A Simple Sales Methodology for B2B SaaS Startups
*New* A Simple Sales Methodology for B2B SaaS Startups Updated Jan 2023 Introduction In the early stages of most B2B SaaS startups life, it is often the CEO or Founder who acts as the initial Head of …

B2B2C Value Chain Mapping
B2B2C Value Chain Mapping clarifies roles and flows across partners to align value, cut friction, and optimize go-to-market and customer experience.

Principles of Pricing | SaaS Pricing Strategy Frameworks
Practical frameworks to build a best-in-class pricing strategy for B2B SaaS and Cloud businesses: packaging, price metrics, price levels and more.
How we de-risked our SaaS pricing strategy
The pain point that every single B2B company shared is pricing. Learn from our own experience, at Front, on how we de-risked our pricing strategy.

30 Revenue model cards (B2B)
Explore these revenue model examples for B2B, and find new ways your organization could be making money.

Money as Message | Andreessen Horowitz
Network effects — where a product or service becomes more valuable to its users as more people use it — are one of the key ways software businesses maintain a better product and more defensible market position. This is especially true of messaging apps like WeChat — which, as I’ve argued before, is not just...

Good Product Manager/Bad Product Manager | Andreessen Horowitz
Warning: This document was written 15 years ago and is probably not relevant for today’s product managers. I present it here merely as an example of a useful training document. Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and...

26 Revenue model cards (B2C)
Explore these revenue model examples for B2C, and find new ways your organization could be making money.

There is NO Open Source Business Model
Preface: It has been brought to my attention by friends and trusted advisors that a valid interpretation of my point below is that open…

Business Model Pattern List |
Discover powerful business model patterns by iconic firms and learn how you can leverage them for new insights for your own business model innovation initiatives.
Business Model Innovation - an overview | ScienceDirect Topics
The Open Source Distributor Business Model
Dirk Riehle, dirk@riehle.org, Published in Computer vol. 54, no. 12 (December 2021), pp. 99-103. Abstract This article defines and discusses one particular commercial open source business model, ca…

General Folders | Business-to-business data transfer
General Folders is an identity- and policy-aware transport layer for B2B data, replacing hacky SFTP, email, and ad-hoc pipelines.

Solving the "marketplace" business model - @ASmartBear
I'm amazed how many startups follow the "marketplace" pattern but don't acknowledge or address the peculiar difficulties of that model. Here's some guidance.
