Recently I’ve been thinking about a couple of... - Adam Wood

Mastodon Exit Interview

I am currently winding down the Mastodon bots I used to post sunrise and sunset times. The precipitating event is that the admin of the instance hosting the associated accounts demanded they be made nigh-undiscoverable, but the underlying cause is that it’s become increasing clear that Mastodon isn’t, and won’t ever be, a good platform for “asynchronous ephemeral notifications of any kind”. I’d also argue (more controversially) that it’s simply not good infrastructure for social networking of any kind. There are lots of interesting people using Mastodon, and I’m sure it will live on as a good-enough space for certain niche groups. But there is no question that it will never offer the fun of early Twitter, let alone the vibrancy of Twitter during its growth phase. I’ve long since dropped Mastodon from my home screen, and have switched to Bluesky for text-centric social media.

Growing the Social Web

I'm going to be participating in the Growing the Open Social Web workshop at Fediforum on March 2, 2026. I'm excited to talk to other people who care about the Fediverse about ways to connect more people through ActivityPub. Fediforum invited attendees to publish position papers before the workshop. SWF has a number of hypotheses…

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization

The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.

Social Networking Utopia — Matt

In discussing the network topology of social networks — whether centralized like Facebook or federated like ActivityPub — I think the ult...

How to Opt Out of Social Media Controlled by Big Tech

It might seem like there are simply no other choices for social media beyond those controlled by big tech companies, but that’s not true at all. In fact, we’re in a golden era of options being built

Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

ActivityPub

Connect your site to the Open Social Web and let millions of users follow, share, and interact with your content from Mastodon, Pixelfed, and more.

How The Enshittification Of Social Media Is Decreasing The Switching Costs And Enabling Something New

In the last few weeks I’ve written about how Elon Musk’s “changes” to how Twitter is running have done an amazing job convincing people to join Mastodon. And I’ve also…

FediForum | Growing the Open Social Web:<br>An Online Un-Workshop

Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

BlueSky - The Future of Social Media

Watch BlueSky's user base grow in real-time. Innovative, decentralized social networking is here!

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For