The Ultimate Guide to Get Results With Social Proof Marketing

The Ultimate Guide to Get Results With Social Proof Marketing

Not all social proof is created equally. The types of social proof that work in one situation might not work in another. With this guide, you'll learn how to use Social proof in your marketing strategy and boost your sales thanks to what other people have to say about your products.

Brands using AI-generated influencers to promote products on social media

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

Meta’s “Trusted Experts” helped me run scam ads on Facebook and Instagram

A Reuters reporter created ads promising unrealistic investment returns and easily placed them on Meta's social media platforms.

Facebook Wants to Help Sell Every Ad on the Web

Facebook will help marketers show ads to non-Facebook users who visit websites and applications in its Audience Network ad network.

How to Collect Customer Testimonials That Actually Convert

Testimonials are crucial to any business as they provide social validation. They also provide amazing copy for your website that tends to perform much better than whatever buzzwordy tagline you conjure up in your head.

Directing the Herd

Social media platforms don’t produce a common public; they produce competing sub-publics, each with its own sense of what everyone knows.

Op-Ed: If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead.

Today and every day we are the targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians trying to persuade us to buy something, do something or think a certain way.

The Developer Marketing Guide

In this Developer Marketing Guide learn about essential developer content types, distribution plans, community projects, tools, services, and more. You've got a great product, let's get the word out.

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment^*

Abstract. Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. We analy

How to Hire a Great Marketing Person - Noah Kagan

I got this question asked and figured others might be curious on how I do it. The challenge about marketing output is that it’s not always numbers based and the ROI isn’t immediate. With that being said I think it can be and here’s how I would solve how to find and how to know […]

Debunking the science of advertising

We delve into the world of advertising, worth hundreds of billions of dollars annually, to find out if it's really even that effective. A collection with 3 stories from The Correspondent.

facebook-ads-we-burned-20k

We've also tried Facebook marketing. In this blog post we describe our successes and failures with the marketing channel Facebook.

Best Social Apps

Connect, share, and engage. Explore a variety of social apps to stay connected with friends and communities.

The Truth About Social Media as an "Advertising Industry," Bluesky's Gamble, and "Reclaiming Conversation" - Nightflight

Jessica Livingston – Why Startups Need to Focus on Sales, Not Marketing

The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing