Our latest research shows another big hit to organic traffic, thanks to AI Overviews.
Using AI to click around on a website burns 45x as many tokens as just using APIs
For AI agents, seeing is expensive
Inside AI Traffic’s 796% Growth (& Why It Converts More Ready-to-Buy Visitors) - WebFX
Data from January 2024 to December 2025 shows generative AI traffic grew by 796% and converted 1.2x more than organic. Here's what this means for businesses.
Do people click on links in Google AI summaries?
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Zero-click searches: Google’s AI tools are the culmination of its hubris
Google's first year with AI search was a wild ride. It will get wilder.
What Americans See About AI Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
LinkedIn and X Are Flooded With AI Spam, Browsing Data Suggests
An AI detection company found that amount of AI content that users actually see in their day-to-day browsing is shockingly high.
AI Is Slowing Down
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AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find
AI has broken the economic bargain behind the web, and everybody is losing.
The AI Industry Is Lying To You
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Bad news for Google — new survey shows 55% of people are now using AI instead of search engines
More users are turning to AI search for personalized responses
Google further buries search results under AI mode
You might have to do way more scrolling to get to links.
Google’s AI Is Destroying Search, the Internet, and Your Brain
Google’s AI Overview, which is easy to fool into stating nonsense as fact, is stopping people from finding and supporting small businesses and credible sources.
"AI" and Productivity
[I keep bringing these up on Bluesky, so I think it’s time to gather them up and make a post out of them.] This is a collection of articles...
AI Doesn't Have ROI
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The AI Industry Is Losing
If you liked this piece, you should subscribe to my premium newsletter. It’s $70 a year, or $7 a month, and in return you get a weekly newsletter that’s usually anywhere from 5,000 to 18,000 words, including vast, detailed analyses of NVIDIA, Anthropic and OpenAI’s
