A New Social

A New Social

Our mission is to liberate people's networks from their platforms, enabling The Last Network Effect and leveling the playing field across the open social web.

FediForum | Growing the Open Social Web:<br>An Online Un-Workshop

Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

Let's fund the open social web

A pro-social approach to building better platforms

SocialWeb.Network - Your Gateway to Decentralized Social

Comprehensive resources for decentralized social web protocols including ActivityPub, AT Protocol, Nostr, and more.

Bluesky and the AT Protocol: Usable Decentralized Social Media

Bluesky is a new social network built upon the AT Protocol, a decentralized foundation for public social media. It was launched in private beta in February 2023, and has grown to over 10 million registered users by October 2024. In this paper we introduce the architecture of Bluesky and the AT Protocol, and explain how the technical design of Bluesky is informed by our goals: to enable decentralization by having multiple interoperable providers for every part of the system; to make it easy for users to switch providers; to give users agency over the content they see; and to provide a simple user experience that does not burden users with complexity arising from the system's decentralized nature. The system's openness allows anybody to contribute to content moderation and community management, and we invite the research community to use Bluesky as a dataset and testing ground for new approaches in social media moderation.

Social media algorithms can be redesigned to bridge divides — here’s how

"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."

Growing the Social Web

I'm going to be participating in the Growing the Open Social Web workshop at Fediforum on March 2, 2026. I'm excited to talk to other people who care about the Fediverse about ways to connect more people through ActivityPub. Fediforum invited attendees to publish position papers before the workshop. SWF has a number of hypotheses…

The State of the Open Social Web

A comprehensive look at Mastodon, Bluesky, and the growing ecosystem of open, interoperable social networks.

Bridges & The Last Network Effect

We're in an exciting moment for the open social web. As Elon makes one bad decision after another on X, we've seen waves of users leave the platform for alternatives. Three obvious beneficiaries of these, ahem, lapses of judgment are Threads, Bluesky, and Mastodon. What's particularly interesting about these three

ActivityPub

Connect your site to the Open Social Web and let millions of users follow, share, and interact with your content from Mastodon, Pixelfed, and more.

Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.