blog 010: anne hero's online shopping guide

How Targeting Affects Customer Search: A Field Experiment

It has become common practice for retailers to personalize direct marketing efforts based on customer transaction histories as a tactic to increase sales. Targeted email offers featuring products in the same category as a customer’s previous purchases generate higher purchase rates. However, a targeted offer emphasizing familiar products could result in curtailed search for unadvertised products, as a closely matched offer weakens a customer’s incentives to search beyond the targeted items. In a field experiment using email offers sent by an online wine retailer, targeted offers resulted in decreased search activity on the retailer’s website. This effect is driven by a lower rate of search by customers who visit the site, rather than a lower incidence of search. There are several ways this could potentially hurt retailers and consumers, such as reduced cross-selling and fewer opportunities for customers to explore new products. This paper was accepted by Pradeep Chintagunta, marketing.

Search has its own bitter lesson

Human incentives to make content findable to your search matter more than technology

Information foraging

Information foraging is a theory that applies the ideas from optimal foraging theory to understand how human users search for information. The theory is based on the assumption that, when searching for information, humans use "built-in" foraging mechanisms that evolved to help our animal ancestors find food. Importantly, a better understanding of human search behavior can improve the usability of websites or any other user interface.

Google further buries search results under AI mode

You might have to do way more scrolling to get to links.

Should Artists Shop or Stop Shopping? | Affidavit | Sheila Heti

Am I still capable of looking slowly, as if coming in from the side? Or have I ruined myself? Can I now only buy?

Research Report 6: Agentic Shopping is Complicated and Contingent

This is the sixth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rig

What’s the Difference Between Search and Recommendation?

It’s hard to draw the sort of clean line you’d want when designing regulation, say Luke Thorburn, Jonathan Stray, and Priyanjana Bengani.

A guide to the anatomy of effective commerce agents | Claude by Anthropic

The architecture, latency & cost techniques, and eval practices for agents that make it easier to buy and sell online.

Don't bother parsing: Just use images for RAG

If search is the game, looks matter

25 Must-see Costume Museums For A Fashion Enthusiast - SewGuide

If you are a fashion aficionado who is passionate about the costumes of the world, you are going to feel like Alice-in-her-wonderland after going through the

Automating your shopping list with Home Assistant and Grocy

Today I'm going to show you some of the ways I'm using Home Assistant and Grocy to automate our shopping list. Using Home Assistant with Grocy allows our smart home to tell us when we need to purchase something, as opposed to adding things to a shopping list when it's already too late.

Peer Knowledge Assisted Search Using Community Search Logs

Search engines have become an increasingly important educational tool. By just typing a few keywords into a search engine text-box, finding information has become an easy exercise. However, some people cannot use search engines effectively for

Search | The Last Museum

Search millions of artworks across the world's museum collections.