







As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?
Social media is a gnarly coordination problem we need to decompose - a warm space
Social Media Is Now Parasocial Media
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
Building A Prosocial Media Ecosystem | NOEMA
There’s never been a better time to make social media what it always should have been: a tool to strengthen rather than strip-mine the social fabric.

The Weird, Fragmented World of Social Media After Twitter
The common forum that Elon Musk destroyed will never be replaced—and that’s okay.
Social media algorithms can be redesigned to bridge divides — here’s how
"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."

It's obvious why we hate social media
We need better internet platforms. We're already building them.

My 2024 thoughts on the state of social media
I see a continued fragmentation of social media as people leave X(Twitter).

Free Our Feeds
Social media is broken: controlled by a handful of billionaires who shape what people see, say, and believe. These platforms profit from division, exploit user data, and lock people into closed systems.
Study: Social media probably can’t be fixed
The [structural] mechanism producing these problematic outcomes is really robust and hard to resolve."

The Nightmare of Eternal Spring: Why Social Media Can't Survive on "Niceness" Alone - Nightflight
Xodus
...Building a movement away from toxic social media platforms, towards alternative open social media...

The Weird, Fragmented World of Social Media After Twitter - The Atlan…
archived 7 Aug 2023 02:41:57 UTC

Bluesky & Open Social Media Tech

Blue Skies Ahead: Social Media's Quiet User Revolution
In a digital landscape increasingly defined by user concerns over privacy and control, a quiet revolution is taking shape.
