I'd like to talk to you about scaling. Specifically, startup scaling. At a high level, what you want is: A: more customers, more growth, more reach. You do this using: B: cost: hosting, staff, tokens, licenses, etc. Scaling is not minimising cost. Scaling is increasing external output faster than
How to Scale a System from 0 to 10 million+ Users
Scaling is a complex topic, but after working at big tech on services handling millions of requests and scaling my own startup (AlgoMaster.io) from scratch, I’ve realized that most systems evolve through a surprisingly similar set of stages as they grow.
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.
When to Design for Emergence
Market applications on the long-tail of user needs
Founders Hub | Transform Finance
The founder playbook for building a company that lasts and stays true to why you started it. Research, case studies, and practical tools for incorporation, fundraising terms, board structure, ownership, and culture.
Build Your Startup
Top startups like Airbnb and Zocdoc build on AWS. Access resources to solve challenges, hire engineers, and secure funding.
Putting Post Growth Theory Into Practice
The Post Growth Entrepreneurship Incubator helps founders break free from traditional business models and implement sustainable…
Founders Startup Program
For the youngest projects and startups. Participants will have up to €1,000 cloud credits to use over one year on our multi-cloud products.
The Four Fits: A Growth Framework for the AI Era
Everything's changed. Here's how to reach $100m at venture speed.
Microsoft for Startups | Microsoft
Build fast, scale smart, and sell more with the cutting-edge AI, global customer experience, and deep enterprise experience of Microsoft. Get started today.
"The end result of all of this is that we grew from 2k users to almost 150k, added a ton of heavy new functionality, and still managed to optimize and cut down costs from $.15 per active user per month to just $.03 or so." - @snarfed.org breaks down all the work he's done to optimize Bridgy Fed 1/
Bridging on a budget
blog.anew.social@ricardo.bsky.social talked about this too, most atmospheric apps are going to be ground-up, tasteful businesses not startups. But atmospheric infrastructure has a path to receive startup-level investing because the speculative value can be huge.
AT Protocol Developers
A decentralized protocol upends everything we know about building for the internet, including how to build a business. @ricardo.bsky.social has some insights on the way forward. atproto.com/off-protocol/2026-10-02-the-o…
another good nugget from #ATmosphere conf delivered by @eclecticcapital.bsky.social: ATProtocol could offer "open enough to scale, closed enough to mean something" ‘the successful outcomes will look more like "guilds" and "collectives" than traditional startups’
ATmosphereConf 2026
atmosphereconf.orgHelp fund our lil indie operation! Larger legacy communities on Discord can now pay $30/month to unlock live bridging at scale for the purpose of either safe-keeping or incrementally transitioning their community to Roomy and the atmosphere. should we add a $5/month good-vibes-only supporter plan?
Roomy Pro
blog.roomy.spaceLast April, we raised $100M in Series B funding. This round gives us the ability to scale our team to meet the rapid growth of Bluesky and the AT Protocol. Read more: bsky.social/about/blog/03-19-2026-series-…
Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - Bluesky
bsky.social
