







Proper expense categorization improves your visibility into your SaaS company’s spending while enabling more accurate metrics and forecasting. After all, as a startup founder, you want to have a solid idea of what your true gross margins are and what it actually costs to acquire a customer!
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.

How to Price Effectively: A Guide for Managers and Entr…
Pricing decisions are among the most important and impa…

A Simple Sales Methodology for B2B SaaS Startups
*New* A Simple Sales Methodology for B2B SaaS Startups Updated Jan 2023 Introduction In the early stages of most B2B SaaS startups life, it is often the CEO or Founder who acts as the initial Head of …

No wait, of course THAT is the single most important SaaS metric
Is it LTV? Retention? NRR? Magic Number? Rule of 40? Or: Do you need to un-ask the question.
The Leading Predictor of Series A Valuation for SaaS Companies
Discover why negative churn, not revenue, is the #1 predictor of Series A valuations for SaaS startups. Data shows 0.54 R^2 correlation vs 0.3 for revenue.

Financial Modeling for Startups: An Introduction | Fivecast Financial
Founders and executives of new companies, particularly those seeking to raise capital, will inevitably be confronted with the prospect of building a financial model. The goal of this guide is to give you an idea of what a financial model is, why you might want one, and how to go about building one.
GDPR - SaaS reconsiders on-premises software
We review GDPR's impact on SaaS vendors and data collection practices and how it may reduce the cost disparity between hosted SaaS and on-premises Private SaaS.

How we de-risked our SaaS pricing strategy
The pain point that every single B2B company shared is pricing. Learn from our own experience, at Front, on how we de-risked our pricing strategy.

How We Evaluate Companies: Our 8 T Framework
When evaluating startups for investment, byFounders uses its 8 T framework to structure their thinking. Looking for funding for your startup? Check it out!

World’s ONLY Fair Startup Equity Calculator for Startups // Slicing Pie
Get an accurate startup equity calculator that adjusts with real contributions. Implement a proven formula for fair and conflict-free equity sharing. Start now!

The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]

Perspectives on mental accounting: An exploration of budgeting and investing
This article provides an overview of recent advances in the literature on mental accounting within the context of consumer financial decision‐making. We first discuss the categorization process that underlies mental accounting and the methods people use to categorize funds. We then highlight some of the notable work that examines how mental accounting influences budgeting, spending, and investment decisions. The article concludes by proposing an agenda for future research, focusing on current gaps in our knowledge and promising areas to explore.

How I’ve Attracted The First 500 Paid Users For My SaaS That Costs $5/mo
You Don’t Have To Get Covered on Large Blogs, Why Churn Rate is Surprisingly Low, Spend a Lot of Time At User Forum, etc..

The future of SaaS hosted Git repository pricing
At GitLab, we think per-user pricing is the best pricing model because it is more predictable, less restrictive on code, and aligned with value the organization gets.

I'm no accounting expert, but getting your accounting compared to Enron seems...not great. Fortunately Amanda Iacone is an accounting expert (follow her on LinkedIn. I don't think she's here), and she and our graphics team explain it well.
Big Tech AI Spree Revives Accounting Devices That Toppled Enron
news.bloomberglaw.comMy takeaway from Atmosphere: it needs to be WAY easier for builders to get paid So I built at.fund at.fund detects the tools you use, and tells you how to fund the builders who make those tools. And if you're a builder, it takes seconds to add records to that tell your users how to fund you 👍
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