How to Close More Customers Using Product Demos

Your Product Demo Sucks Because It's Focused on Your Product

Demoing products is Rob Falcone's bread and butter. Now he wants to pass the wisdom of his experience along so others can demo better.

Search, Discovery, Pills, and Portals

Solving the distribution crisis in marketing

Own your community.

No ads. No algorithms. Your domain. Funding built in.

Steve Blank How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…

Selling Your Software To Businesses [TwilioCon 2012 presentation] | Kalzumeus Software

Content Products: The new way of doing Content Marketing

The era of the 'quick wins' in content marketing is long gone. Learn how to drive new leads by creating Content Products

Open Market (openmkt.app) - An AT Proto Marketplace

Hey guys, I think it’s time for me to share my project here. I’ve been working on this idea since last year, had a very cold launch in January, and have reached a point of stability where I’m confident the app is ready for the mainstream. Open Market is an aggregator (think of Google Shopping) aiming to help people promote their products, art, or anything they plan to sell. This includes used goods and pretty much anything else. The app creates a personal storefront for every AT Protocol user....

Why Your Super Promising Enterprise Customer Went Dark

…and what you can do about it.

Solving the "marketplace" business model - @ASmartBear

I'm amazed how many startups follow the "marketplace" pattern but don't acknowledge or address the peculiar difficulties of that model. Here's some guidance.

Kakao Entertainment to Shut Down Tapas Webtoon Platform in North America Five Years After $809.6 Million Acquisition

Kakao Entertainment is shutting down Tapas, the North American webtoon platform it acquired in 2021 as part of a roughly ₩1.1 trillion investment designed to establish a stronger foothold in the regio

AIDA model | Marketing | Research Starters | EBSCO Research

<p>The AIDA model is a marketing framework that outlines the stages consumers typically go through when making a purchasing decision: Attention, Interest, Desire, and Action. Developed in the late 19th century by American marketer Elias St. Elmo Lewis and later refined by Edward Strong in the 1920s, this model aims to guide marketers in capturing potential buyers&#039; attention and leading them toward a purchase. </p> <p>In the Attention stage, marketers employ engaging strategies to attract consumers, often using eye-catching visuals or intriguing information. Next, the Interest stage focuses on maintaining that attention through memorable content or relatable messaging. The Desire stage demonstrates how a product or service fulfills the consumer&#039;s needs, often using persuasive techniques like testimonials or demonstrations. Finally, the Action stage prompts the consumer to make a purchase, providing clear instructions on how to proceed.</p> <p>While the AIDA model remains relevant, marketers today may adapt it to incorporate new elements, such as Retention or Satisfaction, reflecting the evolving digital landscape and consumer behavior. Overall, the AIDA model serves as a foundational tool for understanding consumer engagement and facilitating effective marketing strategies.</p>

How to apply 'release early, release often' to build a better brand

Try this faster, more collaborative process to promote your project.

When your project isn’t making money

It might be that you’re losing money on every sale (Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you better…) Becau…