We're not the first or last company to be sherlocked by Apple. We wanted to share the six things we learned by being sherlocked by Apple.
Apple Archives | TechRepublic
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Adversarial Interoperability: Reviving an Elegant Weapon From a More
Today, Apple is one of the largest, most profitable companies on Earth, but in the early 2000s, the company was fighting for its life. Microsoft's Windows operating system was ascendant, and
Latest News - Apple Developer
Learn about the latest technologies, events, and policies for developers.
Column: Apple takes its eye off the ball: Why Apple fans are really coming to hate Apple software
There always have been two great virtues in Apple's policy of keeping the development of hardware and core software in-house: their seamless integration with each other and their quality.
WWDC25: Apple’s Playing a Different Game
The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
Introducing the Third Generation of Apple’s Foundation Models
Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
Elementary, My Dear Siri!
I’m not one prone to knee-jerk reactions, but I’m also not one to sit about idly without considering alternatives. So the first thing I did after the Apple ...
Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
I Don’t Care What Google or Apple or Whoever Did
Please do not use this post as an excuse to beat up the devs at Apple or Google. If you are doing that, you have missed the point of this post and you are being unnecessarily mean to individuals who may have no control over broader organizational decisions. Do not…
AskTog:
Originally published in the AppleDirect, August, 1989 Republished as Chapter 6, in Tog on Interface
Apple at 50: eight technology leaps that changed our world
From Apple II to the iPhone, time and again this extraordinary company has anticipated the value of opening up computing to everyone.
How Apple Can Own I/O to Own the Universe
Plus! The Great Inflation; Two-Way API Businesses; Zoom and Cities; From ETrade to eToro; Hardware-as-a-Service
Apple Earnings; Cook’s AI Comments; Apple’s AI Strategy, Redux
Apple appears committed to its original Apple Intelligence strategy.
