Avoiding Walled Gardens on the Internet

Digital gardens let you cultivate your own little bit of the internet

A growing number of people are creating individualized, creative sites that eschew the one-size-fits-all look and feel of social media

The Difficulty Of Private Contact Discovery

Building a social network is not easy. Social networks have value proportional to their size, so participants aren’t motivated to join new social networks which aren’t already large. It’s a paradox where if people haven’t already joined, people aren’t motivated to join. The trouble is that whi...

How to beat LinkedIn: The Game

A strategy guide for using a semi-pointless social network in all the wrong ways.

Social Media is a stage, and I'm sick of performing

I've realized lately that I don't actually want followers. I want an online neighborhood of sorts.

How to Opt Out of Social Media Controlled by Big Tech

It might seem like there are simply no other choices for social media beyond those controlled by big tech companies, but that’s not true at all. In fact, we’re in a golden era of options being built

The Nightmare of Eternal Spring: Why Social Media Can't Survive on "Niceness" Alone - Nightflight

Introducing a network for thoughtful conversations

The quality of conversations on the Internet is terrible. Most platforms like Twitter, Facebook, Instagram, Reddit, etc. optimize for engagement as their key metric. This spawns and rewards behavior that leads to bragging of gameable metrics such as likes and followers, self-feeding thought bubbles, knee-jerk reactions, “if you’re not on our side, you’re on their side” mentality, and thought policing even by people who think they’re fighting for a good cause. Today’s Internet doesn’t incentiviz

RIP social media. What comes next is messy.

As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?

Empowering Users, Not Overlords: Overcoming Digital Helplessness

Disclosure: I’m on the board of Bluesky, so feel free to take as many grains of salt as you want in reading it, though all of it applies equally to other decentralized social media ecosys…

Why I'm betting on ATProto (and why you should, too)

Social media was supposed to connect us, but most of it has turned into ads, division, and loneliness. I'm betting on ATProto as a way to fix that, and not just for developers. Whether you're a scientist, journalist, or just someone who wants the internet to feel human again, I think ATProto matters for you too.

Home | Unplatform

The definitive guide for escaping social media (and joining the indie web.)

Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

Beyond Microblogging: AT Protocol for Building Unique Social Apps

Boris Mann's digital garden and personal site.

Making Social Media Social

As some of you might know, I am part of a team of people moderating a Mastodon server. And as so many of those servers we’ve been having some problems with fake signups lately. This is about how we mitigated the issue and how it was beneficial beyond that. So for those who don’t know […]

Moats & Drawbridges - augment

In a world obsessed with moats, the open social web drops drawbridges