How to Talk to Customers: 5 Lessons to Improve Communications

Make one customer happy

Find one customer that is funny and motivating to work with, and learn about all their problems, select one and solve it. Simple.

Q&A: Can non-technical product managers be successful? - The Intercom Blog

Being a great product manager isn't about past experience. It comes down to understanding customer problems and how teams work, and great communication.

Why You Should Ignore Customer Feedback Sometimes

We’ve heard time and time again that one of the best ways to make sure your customers are happy with your products is to listen to what they tell you.

Good Product Manager/Bad Product Manager | Andreessen Horowitz

Warning: This document was written 15 years ago and is probably not relevant for today’s product managers. I present it here merely as an example of a useful training document. Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and...

Good UX: What I Learned While Working in Restaurants

Good UX has great customer service at its base. Restaurants provide many instructive examples for designers.

6 Keys to Getting High-Quality & Useful Customer Feedback

Customer feedback is key for understanding customer needs and shaping product roadmaps. Check out our guide to collecting and analyzing feedback.

Customer Onboarding: Steps, Examples, and Best Practices

A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.

Customer Onboarding: Steps, Examples, and Best Practices

A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.

Uniting the Tribes: Using Text for Marketing Insight

Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient. Next, they discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Then, the authors overview methodologies and metrics used in text analysis, providing a set of guidelines and procedures. Finally, they further highlight some common metrics and challenges and discuss how researchers can address issues of internal and external validity. They conclude with a discussion of potential areas for future work. Along the way, the authors note how textual analysis can unite the tribes of marketing. While most marketing problems are interdisciplinary, the field is often fragmented. By involving skills and ideas from each of the subareas of marketing, text analysis has the potential to help unite the field with a common set of tools and approaches.

How to give a good research talk

Giving a good research talk is not easy. We try to identify some things which we have found helpful, in the hope that they may be useful to you.

The Customer Discovery Handbook

This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.

The Developer Marketing Guide

In this Developer Marketing Guide learn about essential developer content types, distribution plans, community projects, tools, services, and more. You've got a great product, let's get the word out.