Why Stack Overflow Doesn’t Care About Ad Blockers - Stack Overflow

I truly hate mostpeopleslop

In 2006, Joe Sugarman published a book called The Adweek Copywriting Handbook - and an axiom stuck... "The sole purpose of the first sentence in an advertisement is to get you to read the second sentence." That line, more or less, explains how social media turned into a pile of

Ads and Ad blockers

Last time, we shared how ethical advertising works to keep Read the Docs sustainable without creepy ad targeting. This time, we will share about one of our biggest challenges with advertising. At the beginning of April, Read the Docs was added to one of the most popular ad block lists: the Easyli...

Governance of Ad Requests by a Union of Diverse Actors (GARUDA)

Governance for advertising on the Web

Thank you for ad blocking | thankyouforadblocking.com is a public awareness campaign focused on increasing awareness about the danger associated with online advertising.

I became interested with the topics of privacy and internet user rights more than 20 years ago in my native Finland, which at the time was toted as the first information society in the world. I was one of the first commercial internet developers, and became fascinated with the user data aspect of the internet the moment I saw awstats for the first time. It was an early server-log based web analytics solution, in the time when there were no tracking tag based solutions available. The idea of allowing 3rd-party tags on websites came later. Today it is not hard to find premium websites with more than 100 such 3rd-party tags.

Privacy vs. Profit: The Impact of Google's Manifest Version 3 (MV3) Update on Ad Blocker Effectiveness

Google's recent update to the manifest file for Chrome browser extensions, transitioning from manifest version 2 (MV2) to manifest version 3 (MV3), has raised concerns among users and ad blocker providers, who worry that the new restrictions, notably the shift from the powerful WebRequest API to the more restrictive DeclarativeNetRequest API, might reduce ad blocker effectiveness. Because ad blockers play a vital role for millions of users seeking a more private and ad-free browsing experience, this study empirically investigates how the MV3 update affects their ability to block ads and trackers. Through a browser-based experiment conducted across multiple samples of ad-supported websites, we compare the MV3 to MV2 instances of four widely used ad blockers. Our results reveal no statistically significant reduction in ad-blocking or anti-tracking effectiveness for MV3 ad blockers compared to their MV2 counterparts, and in some cases, MV3 instances even exhibit slight improvements in blocking trackers. These findings are reassuring for users, indicating that the MV3 instances of popular ad blockers continue to provide effective protection against intrusive ads and privacy-infringing trackers. While some uncertainties remain, ad blocker providers appear to have successfully navigated the MV3 update, finding solutions that maintain the core functionality of their extensions.

Is the online advertising bubble finally starting to pop?

I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be ob…

Cognitive Load and Social Media Advertising

Social media engagement requires cognitive resources, which subsequently impact the advertisements consumers see while browsing. For the most part, however, advertising practitioners and scholars s...

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment^*

Abstract. Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. We analy

Variety Effects in Mobile Advertising

Mobile app users are often exposed to a sequence of short-lived marketing interventions (e.g., ads) within each usage session. This study examines how an increase in the variety of ads shown in a session affects a user's response to the next ad. The authors leverage the quasi-experimental variation in ad assignment in their data and propose an empirical framework that accounts for different types of confounding to isolate the effects of a unit increase in variety. Across a series of models, the authors consistently show that an increase in ad variety in a session results in a higher response rate to the next ad: holding all else fixed, a unit increase in variety of the prior sequence of ads can increase the click-through rate on the next ad by approximately 13%. The authors then explore the underlying mechanism and document empirical evidence for an attention-based account. The article offers important managerial implications by identifying a source of interdependence across ad exposures that is often ignored in the design of advertising auctions. Furthermore, the attention-based mechanism suggests that platforms can incorporate real-time attention measures to help advertisers with targeting dynamics.

Can We Ever Know If Online Advertising Really Works?

In the summer of 2003, Viacom executive Mel Karmazin managed to sum up old media’s horror of the Internet with one of business lore’s greatest vulgar...

Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an increasingly opaque, scam-filled social media ecosystem.

Google’s Chrome Antitrust Paradox

This Article examines Google’s dominance of the browser market, highlighting how Google’s Chrome browser plays a critical role in reinforcing Google’s dominance in other markets. While Google portrays Chrome as a neutral platform built on open-source technologies, this Article shows that Chrome is, in fact, instrumental in Google’s strategy to reinforce its dominance in the online advertising, publishing, and browser markets. The examination of Google’s strategic acquisitions, anticompetitive practices, and the implementation of so-called “privacy controls” underlines that Chrome is far from a neutral gateway to the web. Rather, it serves as a key tool for Google to maintain and extend its market power, often to the detriment of competition and innovation in the digital economy.This Article illustrates how Chrome not only bolsters Google’s position in online advertising and publishing through practices such as coercion and self-preferencing, but also leverages its advertising clout to engage in a “pay-to-play” paradigm—the cornerstone of Google’s larger strategy of market control. It also outlines potential regulatory interventions and remedies by drawing on historical antitrust precedents. Lastly, this Article proposes a triad of solutions motivated by an analysis of Google’s abuse of Chrome, including behavioral remedies targeting specific anticompetitive practices, structural remedies involving an internal separation of Google’s divisions, and divestiture of Chrome from Google into an independent organization.Despite Chrome’s dominance and its critical role in Google’s ecosystem, as well as its recent legal troubles with the Department of Justice, it so far has avoided significant antitrust action. A key reason for this inaction lies in the long-standing precedent supporting the hegemony of technology firms and the uncertainty surrounding Chrome’s viability as a standalone entity. This Article attempts to address these issues to enable antitrust actions that are essential in remedying current market imbalances. Such actions are also critical to mitigate future threats to competition from an increasingly monopolistic technology landscape, thereby fostering a competitive digital environment that promotes innovation and protects consumer interests.

The Truth About Social Media as an "Advertising Industry," Bluesky's Gamble, and "Reclaiming Conversation" - Nightflight

Selling the American People: Advertising, Optimization, and the Origins of Adtech

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data