Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O - Branding, Packaging and Opinion

Rebrand — Stellar visual identity inspiration

Rebrand is a collection of the best new design systems, visual identity introductions and rebrand videos. We curate breathtaking videos that capture new brand identities.

Brand is who you are

I think brand is often misunderstood. People talk about it as the logo, the website, the colors. Those are the things you can see, so it’s natural to start there. But they are expressions of the brand. The underlying thing is who you are and what you stand for.

The Weird Science of Naming New Products (Published 2015)

To find the perfect brand, leave no word unturned.

Starbucks says its boba-inspired drinks are selling so well that they're running out and have to pull back on marketing

Sales of Starbucks' boba-inspired "popping pearls" drinks have been "significantly ahead" of the company's expectations, its CEO told investors.

THE BRAND GAP — MARTY NEUMEIER

How to bridge the distance between business strategy and design

There Are Actually Just Three Ways To Grow

Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone

Personal branding for people who hate personal branding - Fast Company

Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.

Mark Zuckerberg’s rebrand is a master class in distraction

Meta’s platforms are still causing harm, but the CEO has convinced the media to look at the future instead of the present

Nobody Has A Personality Anymore

We are products with labels

The Real Retail Killer

How private equity is gouging some of the country’s best-known corporate brands

If I ran Bluesky Product

What Musk is branding, Bluesky may build.

Taste

On subjectivity, gatekeeping, and the risk of leaving design industry terms like taste undefined.

Brand Archive

Super-power your brand research with Brand Archive. Discover logos, art direction and fonts from hundreds of brands past and present.

Natalia Emanuel on Twitter / X

Coffee shops boost innovation. 10% more Starbucks in an area --> 3-4% more inventions. People gather over a cuppa. They share ideas, discuss how to untangle a knotty problem, help see an issue from another perspective. These conversations lead to breakthroughs and inventions.… pic.twitter.com/3LwKtrgG5E— Natalia Emanuel (@NataliaHEmanuel) October 9, 2026