







The vector for new signups of atproto accounts is apps. Adoption is unlikely to come through just one app. A “drive” app would actually make sense and I have some ideas there but I think it will be varied. A lot of different apps can get big - from recipes to events to whatever.
Mar 8, 2026 at 6:21 AM
some thoughts on atproto as a post-app paradigm
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notes.wesleyfinck.orgthe point of atproto is to make locked-open apps. apps which are constrained such that they cannot be e.g. bought by billionaires and ruined. yes, doing non-atproto things "enables app developers to do more". yes, non-atproto is "more intuitive" and "it sucks" when you hit atproto's limits.
I'm thinking about how non-developers will feel about atproto. For example, will it take people by surprise that data entered into one app can show up somewhere else? More thoughts in this post.
How do we talk about atproto to non-developers? | Rachel Andrew
rachelandrew.co.ukThere are two theories-of-change emerging: displace vs. integrate They are by no means mutually exclusive, but much more effort has gone into spinning up brand new atproto apps with the goal to displace existing apps than has gone into embedding the protocol into every nook and cranny of the web.
patak
adding social features to our websites will accelerate atproto adoption faster than building pure atproto apps

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