







To be honest, I think this is more the ruling class in America manifesting that bluesky fails, rather than bluesky actually failing because they know they can't control it just by buying it out.
Mary Gillis
"But, two years since its launch, the site has around just 10% of X’s estimated global users." This is presented as a failure. At 2yo, having 10% of the users of its biggest rival, which is 20yo, is a failure. No tech is allowed to just be a success, it has to be a blockbuster or it doesn't count.
Jun 5, 2026 at 5:00 AM
Is Bluesky dying?
An attempt to untangle a few different arguments around the future of Bluesky – if it has one

Is Bluesky dying?
An attempt to untangle a few different arguments around the future of Bluesky – if it has one

What is Bluesky when it’s not the underdog? | TechCrunch
Bluesky is having a moment — a moment that’s already stretched on for nearly three months. Over the summer, the social media app saw a wave of new

Bluesky wants to make it easier to buy, sell, and fundraise on the network | TechCrunch
The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.

Bluesky is not a social network or a product or a service, it is fundamentally a promise - a promise that you can decide — with others in your social geography — where you want to be in the digital world, and you don’t have to lose all of the bits that represent you in the process.
Aaron Ross Powell
Is Bluesky dying? Is it the community's fault? Should people here refrain from criticizing journalists who think J. K. Rowling might have a point? The thing is, it doesn't matter. Because the answer isn't to make Bluesky change. It's to take advantage of Bluesky's tech to build something else.
This is a really insightful thread that points out some of the fundamental issues with the Bluesky community vs Bluesky as a decentralized protocol. This thread is also why I think it's a really smart move for Bluesky to appeal to fandoms... (cont.)
B. Prendergast
One of the Atmosphere’s big bets is that the next 100m users will be won by making decentralised tech + data sovereignty more compelling. I’m less than convinced. We may be solving problems only builders care about, while overlooking problems that actually make ordinary people choose a network.
There's a pernicious belief, widely believed, that if a platform isn't on its way to becoming the biggest platform then it's on its way to failing. That belief is silly. So let's stop talking about Bluesky as if that belief is true.
We Needn't Have a One True Platform
www.aaronrosspowell.comi think, end of the day, the real problem with Bluesky is that most of its users are here *because* they want to be in a bubble. and they can tell themselves that it’s just about not being around Nazis it supporting Musk, and that’s part of it, but also there’s a palpable desire to be ensconced.
Current platforms are trying to be the only place you hangout. In the real world, we call that a trap. Bluesky is a distribution engine — we send people to off platform experiences. Go read that blog on @beehiiv.com or watch the livestream on @stream.place.
X is still better than Bluesky at combating misinformation
Grace
Clearing up a misconception I’m seeing floating around: OpenAI didn’t “misconfigure” Artifactory to allow agents to make arbitrary network requests. The agents exploited a zero day vulnerability in Artifactory to be able to do this.
Is Bluesky dying? Is it the community's fault? Should people here refrain from criticizing journalists who think J. K. Rowling might have a point? The thing is, it doesn't matter. Because the answer isn't to make Bluesky change. It's to take advantage of Bluesky's tech to build something else.
The Thing About Griping About Bluesky - Aaron Ross Powell's Blog
www.aaronrosspowell.com