Digital Social Norm Enforcement: Online Firestorms in Social Media

Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.

Digital Social Norm Enforcement: Online Firestorms in Social Media

Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.

Deliberation and Identity Rules: The Effect of Anonymity, Pseudonyms and Real-Name Requirements on the Cognitive Complexity of Online News Comments

How do identity rules influence online deliberation? We address this question by drawing on a data set of 45 million comments on news articles on the Huffington Post from January 2013 to May 2015. At the beginning of this period, the site allowed commenting under what we call non-durable pseudonyms. In December 2013, Huffington Post moved to regulate its forum by requiring users to authenticate their accounts. And in June 2014, Huffington Post outsourced commenting to Facebook altogether, approximating a ‘real-name’ environment. We find a significant increase in the cognitive complexity of comments (a proxy for one aspect of deliberative quality) during the middle phase, followed by a decrease following the shift to real-name commenting through Facebook. Our findings challenge the terms of the apparently simple trade-off between the goods and bads of anonymous and real-name environments and point to the potential value of durable pseudonymity in the context of online discussion.

Deliberation and Identity Rules: The Effect of Anonymity, Pseudonyms and Real-Name Requirements on the Cognitive Complexity of Online News Comments

How do identity rules influence online deliberation? We address this question by drawing on a data set of 45 million comments on news articles on the Huffington Post from January 2013 to May 2015. At the beginning of this period, the site allowed commenting under what we call non-durable pseudonyms. In December 2013, Huffington Post moved to regulate its forum by requiring users to authenticate their accounts. And in June 2014, Huffington Post outsourced commenting to Facebook altogether, approximating a ‘real-name’ environment. We find a significant increase in the cognitive complexity of comments (a proxy for one aspect of deliberative quality) during the middle phase, followed by a decrease following the shift to real-name commenting through Facebook. Our findings challenge the terms of the apparently simple trade-off between the goods and bads of anonymous and real-name environments and point to the potential value of durable pseudonymity in the context of online discussion.

Anonymity, pseudonymity, and the agency of online identity: Examining the social practices of r/Gonewild

A debate is currently raging regarding the value of anonymity online. On one side of the debate is Facebook, the world’s largest social network site. Facebook demands that people use their real names and is one of the leading forces behind the push towards a “real name” Internet. On the other side of the debate are scholars such as danah boyd and Bernie Hogan and sites such as 4chan and Reddit that view anonymity and pseudonymity as important to how people construct identity online. While much has been written about the benefits of anonymity and pseudonymity, there is a lack of published research examining specific practices enabled by pseudonyms. This paper provides a detailed account of the behaviors enabled through pseudonymous identity construction through a case study of the subreddit r/gonewild. The main contribution of the article is to provide a specific account of the costs of a totalizing embrace of the “real name” Internet.

Anonymity, pseudonymity, and the agency of online identity: Examining the social practices of r/Gonewild

A debate is currently raging regarding the value of anonymity online. On one side of the debate is Facebook, the world’s largest social network site. Facebook demands that people use their real names and is one of the leading forces behind the push towards a “real name” Internet. On the other side of the debate are scholars such as danah boyd and Bernie Hogan and sites such as 4chan and Reddit that view anonymity and pseudonymity as important to how people construct identity online. While much has been written about the benefits of anonymity and pseudonymity, there is a lack of published research examining specific practices enabled by pseudonyms. This paper provides a detailed account of the behaviors enabled through pseudonymous identity construction through a case study of the subreddit r/gonewild. The main contribution of the article is to provide a specific account of the costs of a totalizing embrace of the “real name” Internet.

Anonymity, Pseudonymity, and Deliberation: Why Not Everything Should Be Connected

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Anonymity, Pseudonymity, and Deliberation: Why Not Everything Should Be Connected

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The Internet is Full of Strangers | The Paper Pilot

The Paper Pilot's digital garden of thoughts on philosophy, politics, and sociology

Kill the Internet | The Paper Pilot

The Paper Pilot's digital garden of thoughts on philosophy, politics, and sociology

Custodians of the Internet

A revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions Most use...

Robert Diab

A blog about law and technology with a focus on privacy, online harms, and expression

Social Media | The Paper Pilot

The Paper Pilot's digital garden of thoughts on philosophy, politics, and sociology

Morally Motivated Networked Harassment as Normative Reinforcement

While online harassment is recognized as a significant problem, most scholarship focuses on descriptions of harassment and its effects. We lack explanations of why people engage in online harassment beyond simple bias or dislike. This article puts forth an explanatory model where networked harassment on social media functions as a mechanism to enforce social order. Drawing from examples of networked harassment taken from qualitative interviews with people who have experienced harassment ( n = 28) and Trust & Safety workers at social platforms ( n = 9), the article builds on Brady, Crockett, and Bavel’s model of moral contagion to explore how moral outrage is used to justify networked harassment on social media. In morally motivated networked harassment, a member of a social network or online community accuses a target of violating their network’s norms, triggering moral outrage. Network members send harassing messages to the target, reinforcing their adherence to the norm and signaling network membership. Frequently, harassment results in the accused self-censoring and thus regulates speech on social media. Neither platforms nor legal regulations protect against this form of harassment. This model explains why people participate in networked harassment and suggests possible interventions to decrease its prevalence.

The secret rules of the internet

The murky history of moderation, and how it’s shaping the future of free speech.