







As @ricardo.bsky.social might put it, the infrastructure behind the Bluesky app is becoming more like a product (as opposed to a project). A natural evolution would be to charge Atmosphere app developers who piggyback on it and would like to have standard commercial SLAs and technical support.
AT Protocol Developers
Today we’re launching Bluesky Protocol Services, a new brand and website for the infrastructure Bluesky operates. And Jetstream v2, the best way for developers to use atproto at scale, now with network replay. atproto.com/blog/introducing-bluesky-prot…
Aug 13, 2026 at 9:11 PM
Benefits of an open network
While Bluesky looks like other social apps, it’s actually quite different. It’s an open network.
What is Bluesky? Everything to know about the X competitor.
Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.

Overview: Bluesky and the ATmosphere | Mathew Lowry's Hub | MyHub.AI
The ATmosphere is the information ecosystem based on ATproto, the protocol developed by and for Bluesky. More interconnected apps are emerging. The potential for better online conversations is profound... if adequate revenue streams can be confirmed.
Overview: Bluesky and the ATmosphere | Mathew Lowry's Hub | MyHub.AI
The ATmosphere is the information ecosystem based on ATproto, the protocol developed by and for Bluesky. More interconnected apps are emerging. The potential for better online conversations is profound... if adequate revenue streams can be confirmed.
Overview: Bluesky and the ATmosphere | Mathew Lowry's Hub | MyHub.AI
The ATmosphere is the information ecosystem based on ATproto, the protocol developed by and for Bluesky. More interconnected apps are emerging. The potential for better online conversations is profound... if adequate revenue streams can be confirmed.
Bluesky Doesn't Need More Apps. It Needs Advanced Video (Part 1) | John ✦° | Offprint
Open protocols won the architecture war. Now the core app has to win the masses.

A Quick Guide to the Bluesky Social Media App | Aspire
What is Bluesky and why are X users flocking to the app?

What's Next at Bluesky - Bluesky
As we head into 2026, we're entering a new phase for the Bluesky app. Last year was about scaling through rapid growth and getting the fundamentals in place. This year is about leaning into what's working and investing more intentionally in the things that make Bluesky different.

Bluesky is not a social network or a product or a service, it is fundamentally a promise - a promise that you can decide — with others in your social geography — where you want to be in the digital world, and you don’t have to lose all of the bits that represent you in the process.
Aaron Ross Powell
Is Bluesky dying? Is it the community's fault? Should people here refrain from criticizing journalists who think J. K. Rowling might have a point? The thing is, it doesn't matter. Because the answer isn't to make Bluesky change. It's to take advantage of Bluesky's tech to build something else.
✨ Atmosphere devs ✨ Bluesky is integrating Standard Site, and our initial work should be released in the next few days. Here's what that means for publishers and apps in the ecosystem: github.com/bluesky-social/atproto/discus… If you have questions or comments, please leave them on the GitHub Discussion thread!
Integrating Standard Site Into Bluesky · bluesky-social atproto · Discussion #4978
github.comThe sooner the Atmosphere becomes less Bluesky-centric, the better for everyone, include Bluesky PBC. It's fantastic to have bsky as a launching pad, but the Atmosphere's potential is so so much bigger. Let this year be the year we have big succesful apps where the bsky association is incidental.
✨ Atmosphere devs ✨ Bluesky is integrating Standard Site, and our initial work should be released in the next few days. Here's what that means for publishers and apps in the ecosystem: github.com/bluesky-social/atproto/discus… If you have questions or comments, please leave them on the GitHub Discussion thread!
Integrating Standard Site Into Bluesky · bluesky-social atproto · Discussion #4978
github.comI think it’s time to elevate the Atmosphere branding as ‘your everything-account for the Internet’. Bluesky is not “the last social identity you’ll ever have to create”, your Atmosphere identity is. Bluesky = one of many Google apps Atmosphere = your Google account
bryan newbold
my initial though is that if we expand the PDS account manager and have most major account actions take place there, it could help. eg, similar to how youtube would probably direct you to google accounts for full account deletion, and then it is clear that impact goes beyond youtube
I think one of the most valuable things that bsky can do for the atmosphere is leverage its position as the only app with a large audience and heavily promote "high quality" ATProto apps in-app. The live indicator and profile buttons are cool, but it's really limited and discovery is spontaneous.
alex benzer
what do yall think are the most impactful things we could do in the Bluesky app to support atproto builders?