Measuring The Health of Our Public Conversations - Cortico

By Deb Roy, Eugene Yi, Russell Stevens Published: March 1, 2018 The Internet and social media have transformed modern society in many positive ways by connecting us to the world’s information, enabling social connections that transcend space and time, and giving everyone a voice. Within this transformation, social media have become an essential part of

Impact of the COVID-19 pandemic on social media

Social media became an important platform for interaction during the COVID-19 pandemic, coinciding with the onset of social distancing. According to a study conducted by Facebook's analytics department, messaging rates rose by over 50% during this period. Individuals confined to their homes utilized social media not only to maintain social connections but also as a source of entertainment to alleviate boredom. Concerns arose regarding the overreliance on social media for primary social interactions, particularly given the constraints imposed by the pandemic.

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization

The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.

Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

RIP social media. What comes next is messy.

As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?

Germ Syllabus

Technology Podcast · The founders of Germ Network, Tessa Brown and Brett Duboff, talk to guests and community members about the ethics, technologies, and communities that make social media—for better and worse.

My 2024 thoughts on the state of social media

I see a continued fragmentation of social media as people leave X(Twitter).

The Weird, Fragmented World of Social Media After Twitter

The common forum that Elon Musk destroyed will never be replaced—and that’s okay.

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

KFF Tracking Poll on Health Information and Trust: Use of Social Media and AI For Health Information and Advice | KFF

This poll finds that about 3 in 10 adults turn to social media for health information and advice at least monthly. Community connection and the need for immediate answers are the top reasons why people are turning to these tools. Slim majorities of those who use social media for health are confident they can tell what is true, and relatively few take steps to check the information they receive.

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For the past decade, Twitter has been a primary home of scientists on social media. In recent years, new leadership at Twitter has made substantive changes that have resulted in increases in the prevalence of pseudoscience, conspiracy theory, and harassment on the platform, causing many scientists to seek alternatives. Bluesky has been suggested as a good alternative to Twitter, but the phenomenon of academics switching social media platforms has not previously been studied. Here we report on the results of a survey distributed to scientists on Twitter and Bluesky (n = 813). Results overwhelmingly confirm that changes to Twitter have made the social media platform no longer professionally useful or pleasant, and that many scientists have abandoned it in favor of Bluesky. Results show that for every reported professional benefit that scientists once gained from Twitter, scientists can now gain that benefit more effectively on Bluesky than on Twitter.