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Elena Rossini on GoToSocial ⁂ (@elena@aseachange.com)

[2 media attachments] Another day, another opportunity to roast #WSocial. Grab your 🍿 W Social had been hyping up the live broadcast of Ursula von der Leyen's State of the Union address for weeks. "Watch it on W!" (You'd think they had an exclusive). Nah, it was also shown live on YouTube and X and other places. The funniest thing is that co-founder Ingmar Rentzhog bragged in the live chat: "we are doing our best. The boradcast (sic) is truly Made in Europe." You'd think they had built their own live streaming service. Think again: they used stream.place by Eli Mallon, an ATproto developer based in Seattle. Last time I checked, Seattle is in Washington state? U.S.A.? W, the social network of European digital sovereignty! So I put Rentzhog on the spot and he became all defensive: 🔗 : https://mu.social/profile/elenarossini.com/post/3mvmmu5gua225 But it gets better! W Social had been bragging that only verified W users could comment in the live chat. Yesterday I found out that people with a blue checkmark by Bluesky could also comment. And I have one! It all went by really fast... At the end of the event I made sure to credit Eli Mallon and stream.place for powering the live stream. If W Social wouldn't do it, well, I would. I find it incredible that their modus operandi is to exploit open source infrastructure, giving the impression they built everything from scratch, without ever crediting anyone. #LSocial = Leech Social. The open social web is a highly collaborative space and it pains me to see the parasitic behavior of certain players who just take, take, take without ever giving anything back. The @EUCommission was in the live chat. Von der Leyen took time out from G7 meetings in June to publicize the W Social launch. I strongly believe they picked the wrong platform, which is openwashing and sovereignwashing. I typically do not tag the EC Mastodon account in posts about W, but this time it's important. (Apologies in advance to their social med…

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Reality Check

Like this newsletter? Why not listen to the podcast version on Better Offline? Part 1 is out now (here're other links), and Part 2 comes out Friday May 2nd! I'm sick and god-damn tired of this! I have written tens of thousands of words about this and still, to this

W Social: Hello World!

Hello World! 🙂 This category is for discussing W Social, a new member on the AT-protocol federation. Launched in conjunction with the World Economic Forum in Davos on January 19, 2026, the project has sparked a lot of praise, interest, rumors and slander. In fact, our social media monitoring console registered 1 billion post views (across all the main social media) for posts mentioning #wsocial within the first week. As I write this, W Social is not yet open for business. There i...