Death by a thousand likes: How Facebook and Twitter are killing the open web

Here’s one way to understand the symbiotic relationship between publications and platforms in the digital age. Publications depend on advertising dollars to keep producing content, so they need to hold readers’ attention. Big platforms like Facebook and Twitter already have plenty of attention, but they need vast quantities of content to fill up their newsfeeds. It seems natural, then, that publications have started relying on platforms to drive readership.

Death by a thousand likes: How Facebook and Twitter are killing the open web

Here’s one way to understand the symbiotic relationship between publications and platforms in the digital age. Publications depend on advertising dollars to keep producing content, so they need to hold readers’ attention. Big platforms like Facebook and Twitter already have plenty of attention, but they need vast quantities of content to fill up their newsfeeds. It seems natural, then, that publications have started relying on platforms to drive readership.

Rewilding the internet with ATProto

So far, many of the projects in the ATProtocol ecosystem have focused on bringing parity—making projects that replicate our existing tools and platforms, but with the affordances of the protocol instead. That's cool and we need to do that, but I think we can go much farther, and take this opportunity to challenge some of the biggest assumptions of what the modern internet is for, who builds it, and how we interact with it. This talk is in conversation with several of the talks from last year, and in I'll argue that we'll never get away from skeuomorphism until we've fundamentally changed the definition of what "the social internet" means in the first place.

Chad Kohalyk (@chadkoh@indieweb.social)

Web publishing is facing its next challenge: a new iteration of centralizing platforms. BUT there is also a new wave of open protocols and standards that can help us gain our independence. Next month in NYC we are gathering a group of frontier technologists and popular web publishers to discuss how we can sail into this next platform shift as captains. #ProtocolsForPublishers https://pfp.unternet.co

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging

George RR Martin's platform switch reminds us of an early blogging giant greatly changed.

Is Self Hosted Blogging Dead?

Or, the case against hosted blogging options. More and more I find myself reading articles on blog networks, and by networks I mean Medium. There was a promising short lived moment where smaller, topic-oriented blog networks like Svbtle (amongst others) started appearing, but even those seem to have gone by

Recently I’ve been thinking about a couple of... - Adam Wood

Recently I’ve been thinking about a couple of different tech-related things that sort of overlap. One is the (emerging) shape of the new social web; the other is a pull I’m feeling to try and lessen reliance on American companies.  I’ve been interested in / concerned by what became of social media for some time.1 Since the sundering of Twitter in 2022, I’ve kept an eye on the various alternatives, with particular interest in Mastodon and Bluesky. Actually, to be more accurate, my interest has been in the protocols behind those platforms: ActivityPub and AT Protocol respectively. Both have their...

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization

The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.

#protocolsforpublishers #atproto #mcp #webapplets | Chad Kohalyk

Web publishing is facing its next challenge: a new iteration of centralizing platforms. BUT there is also a new wave of open protocols and standards that can help us gain our independence. Next month in NYC we are gathering a group of frontier technologists and popular web publishers to discuss how we can sail into this next platform shift as captains. #ProtocolsForPublishers Learn more and sign up here: https://pfp.unternet.co We will be hosting talks on #atproto #mcp #webapplets and web payments, and give publishers the opportunity to interact directly with developers working on these frontier technologies. Thank you to Unternet, Graze Social, Free our Feeds, and betaworks for their support.

Platform Stats — blogs.social

Discover and follow blogs across Bluesky, Mastodon, RSS, and the open social web.