yk the atproto space is kinda a great example of how corporate involvement can be a double edged sword. its gotten a lot bigger relative to how long its been around compared to a lot of other similar tech stuff. but god the corporate and hustle culture that exists in big parts of the community is 😭
Mar 31, 2026 at 8:01 PM
Project vs. Product, Startup vs. Business
A couple of weeks ago I dropped into a thread by Mosh Lee, about how ATproto has too many projects and too few businesses. Yes!
The Technological Poison Pill: How ATProtocol Encourages Competition, Resists Evil Billionaires, Lock-In & Enshittification
Disclosure: I’m on the board of Bluesky, so feel free to take as many grains of salt as you want in reading it, even though part of this is cheering on a new entrant looking to build an alternative…
The Shareholder Supremacy
I promise you, everything that's happening makes sense. It all feels so chaotic, so utterly, offensively stupid, so disconnected from reality that it's hard to understand how Meta can run a terrible company with decaying services that's also wildly profitable, or how Meta, Microsoft and Google can
Stop Advertising The Atmosphere As Speculative Technology - thoughts (tiny)
The atproto enthusiast community is inadvertently turning others off to the ecosystem
Shareholder Democracy Is a Corporate Governance Myth That Won’t Die
In a new article, we challenge one of corporate law’s most persistent narratives: the concept of “shareholder democracy.” With people on opposing sides of recent high-profile battles at compa…
Stop Advertising The Atmosphere As Speculative Technology · thoughts (tiny)
The atproto enthusiast community is inadvertently turning others off to the ecosystem
Some thoughts on why ATProto is so exciting from the perspective of what it could unlock software dev wise.
ATProto: Engine of Software 2.0
john.leaflet.pubToo many of y’all get the shape of atproto fundamentally incorrect, thinking it’s about “data ownership,” but it’s literally never been about that, and if you keep banging that drum, you’ll miss the point, just like we have every other time.
Bryan (they/them) on pckt
pckt.blogI'm building on atproto because I think that a single social network has essentially no shot of dethroning the current tech monopolies. But an open ecosystem of interoperating apps is so infinitely more interesting than legacy social that it seems almost inevitable it will win
Ronen Tamari
Can everyone building on atproto please answer this question? 😇
More organizations recognizing the value, more different communities outside the nuclear atproto dev community getting interested and BUILDING. Coalitions are growing. Big landmarks are being crossed like permissioned data and independent infrastructure. Folks are getting hired. We got this.
One thing I continue to see missing in many atproto discussions is some of the things businesses need. Example: I see website builders but I haven't seen permission-ed logins for multiple people to access them. Ways for a publication to have mult authors & the journalists to also own their content.
There’s some conversation in the Atmosphere right now about how we turn @atproto.com projects into sustainable businesses. One of the biggest opportunities is sitting right in front of us: give publishers back the audience development business they spent the last 20 years outsourcing to platforms.
