







I swear to Bast that many people who love ATProto don't realize they are rebuilding directory services. Which could be fine -- I refuse to page through instagram for restaurants menus and hours -- but it's not a value proposition to a normal non-tech business.
vortex_egg
Someone recently announced a “restaurant listings/menus on atproto so they can own their own data”, and as someone who used to do engineering for OpenTable, let me tell you that project is not solving a problem that restaurants actually have. Owning your own data is an anti-value prop for many orgs.
Jul 30, 2026 at 7:26 PM
Build decentralized social media with ATproto
Why I'm betting on ATProto (and why you should, too) — Brittany Ellich
Social media was supposed to connect us, but most of it has turned into ads, division, and loneliness. I'm betting on ATProto as a way to fix that, and not just for developers. Whether you're a scientist, journalist, or just someone who wants the internet to feel human again, I think ATProto matters for you too.

The promise of ATproto is social media without corporate overlords
Why I'm betting on ATProto (and why you should, too)
Social media was supposed to connect us, but most of it has turned into ads, division, and loneliness. I'm betting on ATProto as a way to fix that, and not just for developers. Whether you're a scientist, journalist, or just someone who wants the internet to feel human again, I think ATProto matters for you too.

The promise of ATproto is social media without corporate overlords | The Web Dev Podcast Series 1
Developers building apps on ATproto, the technology behind social media apps like Bluesky and Leaflet, are promising us a future where we own our content and aren’t at the whims of a tiny handful of companies. Software engineer Zeu Capua talks to host Jason Lengstorf about the promise of social media where we can actually own our own data.
Introducing ATProtoFans: A New Way to Support Creators You Love - ATProtoFans Blog
How do we talk about atproto to non-developers?
The beauty of AT Protocol is that all of your data from different apps is available on your PDS, your own folder on the internet containing your stuff as JSON. This means that you can switch which app you use to view that data, without losing anything. It also makes it very easy to make connections between data stored using different lexicons, or just display activity in one place. Sifa does a nice job of this on your profile page. For web developers, and people who understand webhosting, the concept is reasonably easy to understand. I know that any atproto app I join is going to store data in my PDS, any other people will be able to see it.

Some initial atproto-related learnings from #Rebuild Helsinki 🇫🇮 * most people building apps here have no idea what atproto is, which is a shame since especially when building social apps, atproto is a great starting point for many reasons
Fuck, I should probably add an announcement soon to askeverything.app that it is going to move to ATProto, huh? Gotta warn people that to stay on board the ship, they can't have private profiles anymore...
For anyone building new apps and tools on ATproto that are … 🌐 on the Open Web 🌱 past the prototype stage ✨ reimagining the social internet New_ Public, @publicspaces.net and @waag.org are investing up to €10,000 in alternatives to Big Tech Learn more, share, or apply by May 1st newpublic.org/OSA
Open Social Awards | New_ Public
newpublic.org"With atproto, any web developer can get, for free, a sign-in system and a place to store stuff. If you don't build for the web, that may sound like no big deal, but trust me that it opens up an enormous range of possibility."
On making Meme Museum
through-the-wire.leaflet.pub