







I'm thinking about what *generatives* are most applicable in the atmosphere — per Kevin Kelly, "better than free" qualities that can't be copied even on the internet: edge.org/conversation/kevin_kelly-bett… Things like contextualization, personalization, sensemaking…ideas? Need to write about this more!
Apr 21, 2026 at 9:44 PM
On atmospheric generatives… - Scraps!
How can we build moats on an open network? How can we make money when all the data's free? Here, I sketch some ideas for new generatives — contextualization, fluidity, aggregation, and relationality — for value creation in the atmosphere.
In spite of hype, many companies are moving cautiously when it comes to generative AI | TechCrunch
Companies are extremely interested in generative AI as vendors push potential benefits, but turning that desire from a proof of concept into a working product is proving much more challenging.

Ideation with Generative AI—in Consumer Research and Beyond
Abstract The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with genAI is facilitated by its productivity and semantic breadth, which are psychologically analogous to the dual pathways of persistence and flexibility in human ideation. Further, we distinguish between the utility of genAI as a key ideator versus humans as key ideator, conceptualized through the genAI ideation roles of Designer and Writer and of Interviewer and Actor. While genAI excels in generating incremental improvements, its potential for groundbreaking innovation could be unlocked by leveraging its ability to prompt human creativity. This article advances the theoretical and practical understanding of genAI in ideation for consumer research, offering numerous practical guidelines for integrating generative AI into research while emphasizing human–AI collaboration to achieve radical insights.

Generative AI in a Nutshell - how to survive and thrive in the age of AI
Principles for Using Generative A․I․ in The Times’s Newsroom | The New York Times Company
As we embark on experiments that make use of generative A.I in the newsroom and Opinion, these principles will guide our work and clarify why and how we plan to use the technology…

Generative UI: A rich, custom, visual interactive user experience for any prompt
Yaniv Leviathan, Google Fellow, Dani Valevski, Senior Staff Software Engineer, Vishnu Natchu, Principal Engineer, and Yossi Matias, Vice President & Head of Google Research

Generative AI for Pro-Democracy Platforms · From Novel Chemicals to Opera
Online discourse faces challenges in facilitating substantive and productive political conversations. Recent technologies have explored the potential of generative AI to promote civil discourse, encourage the development of mutual understanding in a discussion, produce . . .


Ars Technica's policy on generative AI
How Ars Technica uses, and doesn't use, generative AI.

The Myth of the Instant Cake Mix
How to think about creative tooling in the new world of generative AI

Pluralistic: Copyright won't solve creators' Generative AI problem (09 Feb 2023)
The media spectacle of generative AI (in which AI companies' breathless claims of their software's sorcerous powers are endlessly repeated) has understandably alarmed many creative workers, a group that's already traumatized by extractive abuse by media and tech companies.
Exploring Generative AI
Notes from my Thoughtworks colleagues on AI-assisted software delivery

Exploring Generative AI
Notes from my Thoughtworks colleagues on AI-assisted software delivery

Find an Artist Who Doesn't Use Generative AI | Hire Human Artists
Looking for an artist for your next project? Our human artist directory is full of over 400 artists who have pledged not to use gen AI.

“The task that generative A.I. has been most successful at is lowering our expectations, both of the things we read and of ourselves when we write anything for others to read.” — Ted Chiang
Why A.I. Isn’t Going to Make Art
www.newyorker.comWrote up some thoughts on new *atmospheric generatives* Things that can generate value even in environments where everything can be copied, like: contextualization • fluidity • aggregation • relationality Riffing on a @kevinkelly.bsky.social piece from years ago; extending for the atmosphere!
On atmospheric generatives…
scraps.schlage.town