Why you need to make failure part of your PR plan

Let me tell you a story.

The Liar’s Dividend: Can Politicians Claim Misinformation to Evade Accountability?

This study addresses the phenomenon of misinformation about misinformation, or politicians "crying wolf"' over fake news. Strategic and false claims that stories are fake news or deepfakes may benefit politicians by helping them maintain support after a scandal. We posit that this benefit, known as the "liar's dividend," may be achieved through two politician strategies: by invoking informational uncertainty or by encouraging oppositional rallying of core supporters. We administer five survey experiments to over 15,000 American adults detailing hypothetical politician responses to stories describing real politician scandals. We find that claims of misinformation representing both strategies raise politician support across partisan subgroups. These strategies are effective against text-based reports of scandals, but are largely ineffective against video evidence and do not reduce general trust in media. Finally, these false claims produce greater dividends for politicians than alternative responses to scandal, such as remaining silent or apologizing.

Deepfakes, Elections, and Shrinking the Liar’s Dividend

Heightened public awareness of the power of generative AI could give politicians an incentive to lie about the authenticity of real content.

Facts and Myths about Misperceptions

Misperceptions threaten to warp mass opinion and public policy on controversial issues in politics, science, and health. What explains the prevalence and persistence of these false and unsupported beliefs, which seem to be genuinely held by many people? Though limits on cognitive resources and attention play an important role, many of the most destructive misperceptions arise in domains where individuals have weak incentives to hold accurate beliefs and strong directional motivations to endorse beliefs that are consistent with a group identity such as partisanship. These tendencies are often exploited by elites who frequently create and amplify misperceptions to influence elections and public policy. Though evidence is lacking for claims of a “post-truth” era, changes in the speed with which false information travels and the extent to which it can find receptive audiences require new approaches to counter misinformation. Reducing the propagation and influence of false claims will require further efforts to inoculate people in advance of exposure (for example, media literacy), debunk false claims that are already salient or widespread (for example, fact-checking), reduce the prevalence of low-quality information (for example, changing social media algorithms), and discourage elites from promoting false information (for example, strengthening reputational sanctions).

When Do Parties Lie? Misinformation and Radical-Right Populism Across 26 Countries - Petter Törnberg, Juliana Chueri, 2026

The spread of misinformation has emerged as a global concern. Academic attention has recently shifted to emphasize the role of political elites as drivers of mi...

When everything is news, nothing is news

Thoughtlessly repeating PR talking points and sharing guesswork as rumor is creating a trust problem.

Debunking: A Meta-Analysis of the Psychological Efficacy of Messages Countering Misinformation

This meta-analysis investigated the factors underlying effective messages to counter attitudes and beliefs based on misinformation. Because misinformation can lead to poor decisions about consequential matters and is persistent and difficult to correct, debunking it is an important scientific and public-policy goal. This meta-analysis ( k = 52, N = 6,878) revealed large effects for presenting misinformation ( ds = 2.41–3.08), debunking ( ds = 1.14–1.33), and the persistence of misinformation in the face of debunking ( ds = 0.75–1.06). Persistence was stronger and the debunking effect was weaker when audiences generated reasons in support of the initial misinformation. A detailed debunking message correlated positively with the debunking effect. Surprisingly, however, a detailed debunking message also correlated positively with the misinformation-persistence effect.

How to Responsibly Report on Hacks and Disinformation

The run-up to the 2016 U.S. presidential election illustrated how vulnerable our most venerated journalistic outlets are to a new kind of information warfare. Reporters are a targeted adversary of foreign and domestic actors who want to harm our democracy. And to cope with this threat, especially in an election year, news organizations need to prepare for another wave of false, misleading, and hacked information. Often, the information will be newsworthy. Expecting reporters to refrain from covering news goes against core principles of American journalism and the practical business drivers that shape the intensely competitive media marketplace. In these cases, the question is not whether to report but how to do so most responsibly. Our goal is to give journalists actionable guidance.

Disinformation and grievance narratives

Synthese - Disinformation is often defined as misleading content intended to instill false beliefs. But this definition is too narrow. We need to focus instead on its broader epistemic effects....

Nothing to Declare

Making big public statements is always fun and people who think themselves to be important love doing it as a way of trying to influence public opinion and/or politics. They are a way for institutions and individuals to organize and try to shine some light onto important issues. We’ve seen many such things in the […]

📣 Take Action: Reform Section 702: End mass warrantless surveillance

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Study: False news spreads faster than the truth | MIT Sloan

About 6 times as fast.

interfluidity » Consensus not censorship

We’ve become obsessed over the past few years with the problem of misinformation. And for good reason. “Flood the zone with shit” is now standard operating procedure for a variety of interests and factions. Groups who pretend to be above that kind of thing let confirmation bias do the same work, elevating conjectures they find convenient to believe far beyond the evidentiary basis for believing them, and transmuting concurrence among prestigious groups whose biases are aligned into “authority” to which they demand deferrence. Casual information consumers become divided into two camps, the “do your own research” types who imagine, mistakenly, that they are capable of seeing through all this (and so succumb to their own confirmation bias), and those who more accurately understand that they cannot reliably distinguish truth from bullshit (and so opt out of democratic deliberation with a shrug, other than perhaps to vote for the candidates whose political party they distrust less).