







Current platforms are trying to be the only place you hangout. In the real world, we call that a trap. Bluesky is a distribution engine — we send people to off platform experiences. Go read that blog on @beehiiv.com or watch the livestream on @stream.place.
Jul 8, 2026 at 12:15 AM
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Bluesky and the ATmosphere give large organisations a unique opportunity: enjoy troll-free conversations and convene engaged communities on both Bluesky and your own site, all while respecting your users' privacy.
What is Bluesky? Everything to know about the X competitor.
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Bluesky Is an App. The AT Protocol Is the Internet Beneath It. - Ewan’s Blog
There is a confusion that keeps recurring, and it is understandable enough that it is worth addressing directly.
Bluesky is not a social network or a product or a service, it is fundamentally a promise - a promise that you can decide — with others in your social geography — where you want to be in the digital world, and you don’t have to lose all of the bits that represent you in the process.
Aaron Ross Powell
Is Bluesky dying? Is it the community's fault? Should people here refrain from criticizing journalists who think J. K. Rowling might have a point? The thing is, it doesn't matter. Because the answer isn't to make Bluesky change. It's to take advantage of Bluesky's tech to build something else.
"As a Bluesky user, you own your data and have greater control over the algorithms that serve you content. Also, the platform is extremely publisher friendly and aims to ... be a quality partner to high-quality news sources." Love to hear it, @sf.gazetteer.co sf.gazetteer.co/reflections-on-a-year-of-gaze…
i think, end of the day, the real problem with Bluesky is that most of its users are here *because* they want to be in a bubble. and they can tell themselves that it’s just about not being around Nazis it supporting Musk, and that’s part of it, but also there’s a palpable desire to be ensconced.
Bluesky should go back to invites, continue aggressive bot bans, create a Craigslist-style marketplace (since you’re more likely to buy/get services from a educated or good person on here than any other social network), and market this place like a walled garden protected from enshittification.
This is a really insightful thread that points out some of the fundamental issues with the Bluesky community vs Bluesky as a decentralized protocol. This thread is also why I think it's a really smart move for Bluesky to appeal to fandoms... (cont.)
B. Prendergast
One of the Atmosphere’s big bets is that the next 100m users will be won by making decentralised tech + data sovereignty more compelling. I’m less than convinced. We may be solving problems only builders care about, while overlooking problems that actually make ordinary people choose a network.
There's a pernicious belief, widely believed, that if a platform isn't on its way to becoming the biggest platform then it's on its way to failing. That belief is silly. So let's stop talking about Bluesky as if that belief is true.
We Needn't Have a One True Platform
www.aaronrosspowell.com