







Yes! This is why I’ve been saying “the social internet” for a couple of years, even “open social web” is too narrow
Tessa Brown
People ask me if Germ is social media. Is anything anymore? Maybe we need new language for what we do, with each other, on the internet.
Jul 17, 2026 at 6:05 AM
W Social is TruthSocial with a European accent. - We Can Just Do Things
The establishment always wants its own internet. Different politics, identical structure: wealthy insiders, community infrastructure they didn't build, and openness performed just long enough to matter.
FediForum | Growing the Open Social Web:<br>An Online Un-Workshop
Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

Social media algorithms can be redesigned to bridge divides — here’s how
"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."

Bluesky & Open Social Media Tech
Your intellectual fly is open | The Observation Deck
Note: This was originally published as a LinkedIn post on November 11, 2025. I need to make a painful confession: somehow, LinkedIn has become an important social network to me. This isn’t necessarily due to LinkedIn’s sparkling competence, of course. To the contrary, LinkedIn is the Gerald Ford of social networks: the normal one that was left standing as the Richard Nixons and the Spiro Agnews of social media imploded around them. As with Gerald Ford, with LinkedIn we know that we’re getting something a bit clumsy and boring, but (as with post-Watergate America!), we’re also getting something that isn’t totally crooked — and that’s actually a bit of a relief.

The Internet Isn’t Facebook: How Openness Changes Everything
Openness makes the Internet harder to govern — but also makes it resilient, innovative, and difficult to capture. Let's look at how the openness of the Internet both defines it and ensures its success.

W Social Isn't New. It Isn't Truly European. It Isn't Even Theirs. - Ewan’s Blog
Another rant on this “European” alternative
Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
The open social web is vibrant, dynamic, and full of amazing apps and websites! At the PublicSpaces Conference in Amsterdam, we just gave out the #OpenSocialAwards. We’re excited to introduce you to these impressive, inventive winners. 🧵
Open Social Awards | New_ Public
newpublic.orgI think for the open social web, especially the Atmosphere, separating creation and consumption apps that interop are a really good thing. No app has to be a jack of all trades. Blogging apps can focus on writing and distribution tools, reading apps can focus on aggregation and read later etc. 1/
rhosf.leaflet.pub/3mqsznoy55k2s/ Such an interesting post by @tessa.germnetwork.com! I feel like I have a different perspective on the social network vs. social media terms having lived through that era, but I definitely think about this distinction a lot too!
People, Not Posts
rhosf.leaflet.pubSocial media is no longer social. Most of it is passive viewing of videos and pictures from people we've never met. But we're still studying social media like it's 2010. We've entered the post-social media era — and research needs to catch up. osf.io/preprints/socarxiv/6nue7_v1 preprint w/ Richard Rogers
🗣️🗣️🗣️ THE OPEN SOCIAL WEB IS THE LONG GAME If we win, it'll be for the next generations. Sit with that thought, move accordingly.
Rude1 Haunted Badness. ⁂
Many builders in the Open Social Web are discouraged by the lack of funding in the ecosystem, slow pace of feature development (e.g. private accounts), and “low” adoption relative to incumbents like Meta. In my keynote I emphasized multi-generational struggle & movement building. People who faced…