







I know we care about numbers, and it's not that they're not worth looking at, but maybe Bluesky not having explosive growth is good for the Atmosphere that's building beyond it, and patience is more important than the first attempt gathering every community possible in its early years. Long game.
Anuj Ahooja
The open social web is the long game
Aug 13, 2026 at 2:21 AM
2025 Transparency Report Overview - Bluesky
In 2025, as Bluesky grew from 25 million to 41 million users, we improved the trust and safety infrastructure to better enable our mission. Here's what that looks like in plain language.

We Needn't Have a One True Platform - Aaron Ross Powell
On Bluesky, user numbers, and the silliness of endless growth.
What's Next at Bluesky - Bluesky
As we head into 2026, we're entering a new phase for the Bluesky app. Last year was about scaling through rapid growth and getting the fundamentals in place. This year is about leaning into what's working and investing more intentionally in the things that make Bluesky different.

Is Bluesky dying?
An attempt to untangle a few different arguments around the future of Bluesky – if it has one

Bluesky in 2026: Predictions - Bluesky
As we head into 2026, we wanted to share a few predictions about what we think people will do online this year, with a taste of how we're building Bluesky to meet them there.

The Best Time to Post on Bluesky in 2026, According to 3 Million Posts
The best times and days to post on Bluesky for engagement, the times best avoided, based on an analysis of over 3 million posts.

How Bluesky, Alternative to X and Facebook, Is Handling Explosive Growth (Published 2024)
The fledgling social media site has been flooded with new users since the election. It hasn’t all been easy.

The sooner the Atmosphere becomes less Bluesky-centric, the better for everyone, include Bluesky PBC. It's fantastic to have bsky as a launching pad, but the Atmosphere's potential is so so much bigger. Let this year be the year we have big succesful apps where the bsky association is incidental.
To be honest, I think this is more the ruling class in America manifesting that bluesky fails, rather than bluesky actually failing because they know they can't control it just by buying it out.
Mary Gillis
"But, two years since its launch, the site has around just 10% of X’s estimated global users." This is presented as a failure. At 2yo, having 10% of the users of its biggest rival, which is 20yo, is a failure. No tech is allowed to just be a success, it has to be a blockbuster or it doesn't count.
This is a really insightful thread that points out some of the fundamental issues with the Bluesky community vs Bluesky as a decentralized protocol. This thread is also why I think it's a really smart move for Bluesky to appeal to fandoms... (cont.)
B. Prendergast
One of the Atmosphere’s big bets is that the next 100m users will be won by making decentralised tech + data sovereignty more compelling. I’m less than convinced. We may be solving problems only builders care about, while overlooking problems that actually make ordinary people choose a network.
Is Bluesky dying? Is it the community's fault? Should people here refrain from criticizing journalists who think J. K. Rowling might have a point? The thing is, it doesn't matter. Because the answer isn't to make Bluesky change. It's to take advantage of Bluesky's tech to build something else.
The Thing About Griping About Bluesky - Aaron Ross Powell's Blog
www.aaronrosspowell.comLast April, we raised $100M in Series B funding. This round gives us the ability to scale our team to meet the rapid growth of Bluesky and the AT Protocol. Read more: bsky.social/about/blog/03-19-2026-series-…
Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - Bluesky
bsky.socialLast April, we raised $100M in Series B funding. This round gives us the ability to scale our team to meet the rapid growth of Bluesky and the AT Protocol. Read more: bsky.social/about/blog/03-19-2026-series-…
Bluesky's 2025 $100M Series B Lays Foundation for Open Social Web - Bluesky
bsky.social