it's not lost on me how critical it is to be building community-driven social technology in this time, because there's a lot we need - more joy, more connection, more education, more agency, and more privacy. breaking out of the box of "social media" - what are the tools we need in these times?
Sep 21, 2026 at 3:14 PM
RIP social media. What comes next is messy.
As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?
Social Media Is Now Parasocial Media
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.
Social media algorithms can be redesigned to bridge divides — here’s how
"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."
Bluesky & Open Social Media Tech
Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
It's obvious why we hate social media
We need better internet platforms. We're already building them.
Social Media Should Be Public Infrastructure (with Ben Cerveny)
How to Opt Out of Social Media Controlled by Big Tech
It might seem like there are simply no other choices for social media beyond those controlled by big tech companies, but that’s not true at all. In fact, we’re in a golden era of options being built
Building A Prosocial Media Ecosystem | NOEMA
There’s never been a better time to make social media what it always should have been: a tool to strengthen rather than strip-mine the social fabric.
How do you solve a problem like social media? Part I
It's all well and good saying we should regulate social media. But social media is already regulated. So why is it failing? And what could we do in response?
Blue Skies Ahead: Social Media's Quiet User Revolution
In a digital landscape increasingly defined by user concerns over privacy and control, a quiet revolution is taking shape.
Governing Together: Toward Infrastructure for Community-Run Social Media
Decentralizing the governance of social computing systems to communities promises to empower them to make independent decisions, with nuance and in accordance with their values. Yet, communities do not govern in isolation. Many problems communities face are common, or move across their boundaries. We therefore propose designing for "inter-community governance:" mechanisms that support relationships and interactions between communities to coordinate on governance issues. Drawing from workshops with 24 individuals on decentralized, community-run social media, we present six challenges in designing for inter-community governance surfaced through ideas proposed in workshops. Together, these ideas come together as an ecosystem of resources, infrastructures, and tools that highlight three key principles for designing for inter-community governance: modularity, forkability, and polycentricity. We end with a discussion of how the ideas proposed in workshops might be implemented in future work aiming to support community governance in social computing systems broadly.
We’re in the middle of a perfect storm for rollback of the “open web” and burgeoning online surveillance
Looking at fallout of the KOSA hearings today — and subsequent commentary — I remain optimistic for the development of social technology & communication but I’m beginning to think the ope…
Recently I’ve been thinking about a couple of... - Adam Wood
Recently I’ve been thinking about a couple of different tech-related things that sort of overlap. One is the (emerging) shape of the new social web; the other is a pull I’m feeling to try and lessen reliance on American companies. I’ve been interested in / concerned by what became of social media for some time.1 Since the sundering of Twitter in 2022, I’ve kept an eye on the various alternatives, with particular interest in Mastodon and Bluesky. Actually, to be more accurate, my interest has been in the protocols behind those platforms: ActivityPub and AT Protocol respectively. Both have their...
Social media is no longer social. Most of it is passive viewing of videos and pictures from people we've never met. But we're still studying social media like it's 2010. We've entered the post-social media era — and research needs to catch up. osf.io/preprints/socarxiv/6nue7_v1 preprint w/ Richard Rogers
