Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

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The definitive guide for escaping social media (and joining the indie web.)

Blue Skies Ahead: Social Media's Quiet User Revolution

In a digital landscape increasingly defined by user concerns over privacy and control, a quiet revolution is taking shape.

Digital gardens let you cultivate your own little bit of the internet

A growing number of people are creating individualized, creative sites that eschew the one-size-fits-all look and feel of social media

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For the past decade, Twitter has been a primary home of scientists on social media. In recent years, new leadership at Twitter has made substantive changes that have resulted in increases in the prevalence of pseudoscience, conspiracy theory, and harassment on the platform, causing many scientists to seek alternatives. Bluesky has been suggested as a good alternative to Twitter, but the phenomenon of academics switching social media platforms has not previously been studied. Here we report on the results of a survey distributed to scientists on Twitter and Bluesky (n = 813). Results overwhelmingly confirm that changes to Twitter have made the social media platform no longer professionally useful or pleasant, and that many scientists have abandoned it in favor of Bluesky. Results show that for every reported professional benefit that scientists once gained from Twitter, scientists can now gain that benefit more effectively on Bluesky than on Twitter.

Free Our Feeds

Social media is broken: controlled by a handful of billionaires who shape what people see, say, and believe. These platforms profit from division, exploit user data, and lock people into closed systems.