Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky

Synopsis Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For the past decade, Twitter has been a primary home of scientists on social media. In recent years, new leadership at Twitter has made substantive changes that have resulted in increases in the prevalence of pseudoscience, conspiracy theory, and harassment on the platform, causing many scientists to seek alternatives. Bluesky has been suggested as a good alternative to Twitter, but the phenomenon of academics switching social media platforms has not previously been studied. Here we report on the results of a survey distributed to scientists on Twitter and Bluesky (n = 813). Results overwhelmingly confirm that changes to Twitter have made the social media platform no longer professionally useful or pleasant, and that many scientists have abandoned it in favor of Bluesky. Results show that for every reported professional benefit that scientists once gained from Twitter, scientists can now gain that benefit more effectively on Bluesky than on Twitter.

Do Science <i>Kardashians</i> Get Citation Premium? Self‐Fulfilling Effects of Social Media on Scientific Impact

ABSTRACT We analyze whether the visibility of scientists on social media affects the number of academic citations. We use the global COVID‐19 pandemic as a quasinatural experiment that exogenously increased public attention and the demand for expertise. Using publications on COVID‐related topics by social media stars and their coauthors prior to the outbreak of the pandemic, we find that social media stars' pre‐COVID‐era papers received about – more citations annually per paper after 2019. Quantitatively comparable results are obtained when we use scientists' Kardashian index (K‐index) as a benchmark for stardom, however we find no significant effects when using the intensive margin of scientists' K‐indexes. We provide a brief discussion of policy implications in light of these findings.

Study: Social media probably can’t be fixed

The [structural] mechanism producing these problematic outcomes is really robust and hard to resolve."

Shreya Shankar on Twitter / X

This problem has gotten significantly worse. As Twitter and other social media have become primary channels for sharing research, academics are now expected to make the same ideas legible and appealing to both the general public (to go "viral") and senior scholars (to get the… https://t.co/zPF3tKzbVa— Shreya Shankar (@sh_reya) July 25, 2026

Do social media threaten democracy?

Facebook, Google and Twitter were supposed to save politics as good information drove out prejudice and falsehood. Something has gone very wrong

Social media promotion improves job market outcomes

Social media has transformed how academics disseminate research, but its effect on academic job outcomes remains unclear. Previous research has shown correlations between social media exposure and metrics like citation counts, but these relationships may be confounded by unobserved factors such as researcher quality or access to professional networks. We examine whether social media promotion causally affects job market outcomes in economics through a field experiment on Twitter (now X). We first collect tweets about job market papers from 519 candidates and post them from a dedicated account. We then randomize half of the posts to be quote-tweeted by established economists in the candidates’ fields, and measure the effects on both online visibility and hiring outcomes. We find that posts in the treatment group receive 441% more views and 303% more likes than those in the control group. Candidates whose posts were assigned to be quote-tweeted receive one additional flyout invitation compared to the control group average of 5.4 flyouts. Furthermore, women in the treatment group receive 0.9 more job offers than women in the control group, who receive 3 offers on average. Exploring mechanisms, we find that academic reputation drives these results, with stronger effects for quote-tweets from highly cited scholars and for candidates from top institutions. Our findings suggest social media promotion causally increases research visibility and improves academic job market outcomes.

How Social Media Rewards Misinformation

A majority of false stories are spread by a small number of frequent users, suggests a new study co-authored by Yale SOM’s Gizem Ceylan. But they can be taught to change their ways.

Sources on social media: Information context collapse and volume of content as predictors of source blindness - George Pearson, 2021

Although social media has become a primary news platform, the effects of social media features on users’ information processing remains under-explored. This stu...

People Across the Globe Increasingly Say Social Media Is Harming Democracy

Most think social media leads to manipulation and division, but they also say it informs people and gives them a voice in politics.

The Risks of Industry Influence in Tech Research

Emerging information technologies like social media, search engines, and AI can have a broad impact on public health, political institutions, social dynamics, and the natural world. It is critical to develop a scientific understanding of these impacts to inform evidence-based technology policy that minimizes harm and maximizes benefits. Unlike most other global-scale scientific challenges, however, the data necessary for scientific progress are generated and controlled by the same industry that might be subject to evidence-based regulation. Moreover, technology companies historically have been, and continue to be, a major source of funding for this field. These asymmetries in information and funding raise significant concerns about the potential for undue industry influence on the scientific record. In this Perspective, we explore how technology companies can influence our scientific understanding of their products. We argue that science faces unique challenges in the context of technology research that will require strengthening existing safeguards and constructing wholly new ones.

How is science clicked on Twitter? Click metrics for Bitly short links to scientific publications

Abstract To provide some context for the potential engagement behavior of Twitter users around science, this article investigates how Bitly short links to scientific publications embedded in scholarly Twitter mentions are clicked on Twitter. Based on the click metrics of over 1.1 million Bitly short links referring to Web of Science (WoS) publications, our results show that around 49.5% of them were not clicked by Twitter users. For those Bitly short links with clicks from Twitter, the majority of their Twitter clicks accumulated within a short period of time after they were first tweeted. Bitly short links to the publications in the field of Social Sciences and Humanities tend to attract more clicks from Twitter over other subject fields. This article also assesses the extent to which Twitter clicks are correlated with some other impact indicators. Twitter clicks are weakly correlated with scholarly impact indicators (WoS citations and Mendeley readers), but moderately correlated to other Twitter engagement indicators (total retweets and total likes). In light of these results, we highlight the importance of paying more attention to the click metrics of URLs in scholarly Twitter mentions, to improve our understanding about the more effective dissemination and reception of science information on Twitter.

Following news on social media boosts knowledge, belief accuracy and trust

Many worry that news on social media leaves people uninformed or even misinformed. Here we conducted a preregistered two-wave online field experiment in France and Germany (N = 3,395) to estimate the effect of following the news on Instagram and WhatsApp. Participants were asked to follow two accounts for 2 weeks and activate the notifications. In the treatment condition, the accounts were those of news organizations, while in the control condition they covered cooking, cinema or art. The treatment enhanced current affairs knowledge, participants’ ability to discern true from false news stories and awareness of true news stories, as well as trust in the news. The treatment had no significant effects on feelings of being informed, political efficacy, affective polarization and interest in news or politics. These results suggest that, while some forms of social media use are harmful, others are beneficial and can be leveraged to foster a well-informed society.

How to Fix Facebook—Before It Fixes Us

An early investor explains why the social media platform’s business model is such a threat—and what to do about it.