







Someone behind the software
I think good products carry something of the people who make them. Their experience, what they care about, and how they think things should work.

Three questions any founders should be able to answer
Stress test your product-market fit with these three simple questions

How To Validate Product Ideas Before (And After) Building Them
People spend too much time writing software relative to speaking to potential customers, prior to launching and after it. Reversing that is a win.
Hitting the High Notes
In March, 2000, I launched this site with the shaky claim that most people are wrong in thinking you need an idea to make a successful software company: The common belief is that when you’re …

Mektup #32: Product Shouldn't Be Left to Product Managers
Hunting timeless insights into humans and software and helping others on the way.
Open Sourcing our Company Handbook: read on to know why
In this post we’re explaining the reasons we decided to open s...
How to Build Product Features Customers Actually Use
Build features that drive adoption, not backlog. A process for turning customer feedback into product features that move retention and growth.

The Product-Minded Software Engineer
Product-minded engineers are developers with lots of interest in the product itself. They want to understand why decisions are made, how people use the product, and love to be involved in making product decisions. They're someone who would likely make a good product manager if they ever decide

Software Bonkers
I’m software bonkers: I can’t stop thinking about software. And I can’t stop building software.
Value Pairs: A New Way of Approaching Product Development
How AI-enabled teams can change how we think about product development
Does Know Your Company actually work?
The most common question I hear from a business owner about our software is something to the effect of: “What are the results I’ll see in my company because of Know Your Company?” In other words, “…
Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…

Paths to business value in Developer Relations
DevRel is not content creation, but centred on helping developers solve problems and build better software through building real apps with real users.

The Next Two Years of Software Engineering
Exploring five critical questions shaping software engineering through 2026, with contrasting scenarios for each. These lenses help prepare for the evolving ...

6 steps to perfecting an open source product strategy
The future of building great products lies in breaking down the boundaries between business and technical thinking.

The Four Big Risks | Silicon Valley Product Group
In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “valuable” as both valuable to customers and valuable to your business. While it’s easy to remember these three attributes, over the years I’ve come to believe that it was obscuring some pretty serious risks and...
