







Social media is no longer social. Most of it is passive viewing of videos and pictures from people we've never met. But we're still studying social media like it's 2010. We've entered the post-social media era — and research needs to catch up. osf.io/preprints/socarxiv/6nue7_v1 preprint w/ Richard Rogers
Apr 23, 2026 at 1:34 PM
Pluralistic: Social media without socializing (19 Jan 2026) – Pluralistic: Daily links from Cory Doctorow
From the earliest days of social media, social media bosses have been at war with sociability. To create a social media service is to demarcate legitimate and illegitimate forms of sociability. It's a monumental act of hubris, really.
Social Media Is Now Parasocial Media
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

Facebook Wrestles With the Features It Used to Define Social Networking (Published 2021)
Likes and shares made the social media site what it is. Now, company documents show, it’s struggling to deal with their effects.

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
How Social Media Brings Out the Worst in Us
A new book argues that social media does more harm than good and we might be happier and healthier using it less.

The year social networks were no longer social | TechCrunch
The term “social network” has become a meaningless association of words. Pair those two words and it becomes a tech category, the equivalent of a single

Teen Life on Social Media in 2022: Connection, Creativity and Drama
Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms.

Social media is a gnarly coordination problem we need to decompose - a warm space
My 2024 thoughts on the state of social media
I see a continued fragmentation of social media as people leave X(Twitter).

Social Media and News Fact Sheet %page%
Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.

How to Opt Out of Social Media Controlled by Big Tech
It might seem like there are simply no other choices for social media beyond those controlled by big tech companies, but that’s not true at all. In fact, we’re in a golden era of options being built

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky
Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky
Synopsis. Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For

Impact of the COVID-19 pandemic on social media
Social media became an important platform for interaction during the COVID-19 pandemic, coinciding with the onset of social distancing. According to a study conducted by Facebook's analytics department, messaging rates rose by over 50% during this period. Individuals confined to their homes utilized social media not only to maintain social connections but also as a source of entertainment to alleviate boredom. Concerns arose regarding the overreliance on social media for primary social interactions, particularly given the constraints imposed by the pandemic.
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