







To build a successful community, you have to be aligned on the why behind it. Turns out, there's a lot of wrong answers to this question!
Building Welcoming Communities
Building a community that encourages people to use, contribute to, and evangelize your project.

How to Build and Develop a Community from Scratch
Learn how to build and develop a community from scratch with these six top takeaways from CMX.
When Community Becomes Your Competitive Advantage
If a company can transition from simply delivering a product to building a community, they can unlock extraordinary competitive advantages and create a superior business model. In fact, strong communities help support the ideal business model. Specifically: • Enthusiastic members help acquire new members, resulting in lower customer acquisition costs and a tight viral loop. • Members of a community are loath to abandon it, resulting in increased member retention and therefore improved lifetime value. • Members of a community support other members in that community, resulting in high gross margins due to a lower cost of service. The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.

Thoughts on Communities | unDraw Blog
Even with the best intentions and people eager to join, most attempts to create communities fail and will continue to do so.

Get Together: How to Build a Community with Your People
A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them.In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally.The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.
Don’t start a community, start with an opinion.
If you stand for nothing you’ll fall for anything

Starting and Running a User Group
Join me as I look at what it takes to start and run a user group community.

Like start-ups, most intentional communities fail – why? | Aeon Essays
Most utopian communities are, like most start-ups, short-lived. What makes the difference between failure and success?

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read More

Where Tech Companies Build Communities
The customizable, scalable community platform powering over 22,000 communities. Create knowledge through conversation.

How to build community around your publication
Tips for building your community on Substack, courtesy of Bailey Richardson, who helped shape the communities around Instagram, IDEO, and Pop-Up Magazine.

Creating and growing healthy community open source projects [PLoP 2020]
Abstract: This article presents a succinct and minimal handbook of best practices of how to create and grow community open source projects. We start with the assumption that the handbook’s user has…

Governing Together: Toward Infrastructure for Community-Run Social Media
Decentralizing the governance of social computing systems to communities promises to empower them to make independent decisions, with nuance and in accordance with their values. Yet, communities do not govern in isolation. Many problems communities face are common, or move across their boundaries. We therefore propose designing for "inter-community governance:" mechanisms that support relationships and interactions between communities to coordinate on governance issues. Drawing from workshops with 24 individuals on decentralized, community-run social media, we present six challenges in designing for inter-community governance surfaced through ideas proposed in workshops. Together, these ideas come together as an ecosystem of resources, infrastructures, and tools that highlight three key principles for designing for inter-community governance: modularity, forkability, and polycentricity. We end with a discussion of how the ideas proposed in workshops might be implemented in future work aiming to support community governance in social computing systems broadly.


How To Be Successful
I’ve observed thousands of founders and thought a lot about what it takes to make a huge amount of money or to create something important. Usually, people start off wanting the former and end up...
Community Imbalance Theory
This is my best effort to summarize the last 4 years of community building, governance, and general open source sustainability work I’ve…
