







This microblog is written by an aging millennial desperate to recapture the spirit of 2010s Tumblr.
Brett Scott (@brettscott)
Marshall McLuhan is famous for his observation that the form of a communication technology can shape our mind and society The age of the printed book, for example, carried with it a particular way of being. Regardless of the differing content of different books, all books required a particular mindset in which a thread is followed from the beginning to the end through an arc I feel the age of social media is like the age of a ripped up book, as if we were surrounded by torn shards and shreds of paper floating like confetti around us. We grab for them, hoping for some tiny insight, but not having any way of knowing where it fits in the overarching narrative This note is one such shard. You can toss it away now

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
Tumblr
Tumblr. Pure effervescent enrichment. Old internet energy. Home of the Reblogs. All the art you never knew you needed. All the fandoms you could wish for. Enough memes to knock out a moderately-sized mammal. Add to it or simply scroll through and soak it up.
Tumblr
Tumblr. Pure effervescent enrichment. Old internet energy. Home of the Reblogs. All the art you never knew you needed. All the fandoms you could wish for. Enough memes to knock out a moderately-sized mammal. Add to it or simply scroll through and soak it up.
ben guo 🏇 on Twitter / X
i gave this talk last night at @southpkcommons about why the personal computing revolution never happened, and what we can do about it. pumped about the feedback afterwards: "it's giving early tumblr", "you guys are like punk apple", "i want more early internet mixtape vibes" pic.twitter.com/0Lwz3CaWBX— ben guo 🏇 (@0thernet) November 6, 2025
The Internet is Full of Strangers | The Paper Pilot
The Paper Pilot's digital garden of thoughts on philosophy, politics, and sociology
Tumblr
Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your people.
Tumblr
Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your people.
Interconnected, a blog by Matt Webb
My notebook and space for thinking out loud since February 2000.

Scientists no Longer Find Twitter Professionally Useful, and have Switched to Bluesky
Synopsis Social media has become widely used by the scientific community for a variety of professional uses, including networking and public outreach. For the past decade, Twitter has been a primary home of scientists on social media. In recent years, new leadership at Twitter has made substantive changes that have resulted in increases in the prevalence of pseudoscience, conspiracy theory, and harassment on the platform, causing many scientists to seek alternatives. Bluesky has been suggested as a good alternative to Twitter, but the phenomenon of academics switching social media platforms has not previously been studied. Here we report on the results of a survey distributed to scientists on Twitter and Bluesky (n = 813). Results overwhelmingly confirm that changes to Twitter have made the social media platform no longer professionally useful or pleasant, and that many scientists have abandoned it in favor of Bluesky. Results show that for every reported professional benefit that scientists once gained from Twitter, scientists can now gain that benefit more effectively on Bluesky than on Twitter.

Gen Z Is Pioneering a New Understanding of Truth
The first generation to truly grow up online, Generation Z and their cohort live in a social media ecosystem that blends facts and feelings. It’s significantly shifting how they understand what’s true.

Dead Internet Theory Came True
‘There’s a Value in What We Produce Because We Feel – and an AI Chatbot Can’t Feel’
Byline Times' Editor in Chief meets Kate Devlin, Professor of AI and Society at King’s College London, to explore how relationships with AI companions aren’t particularly new, why she believes the under-16s social media ban is flawed, and why human creativity can't be matched

After the feed with Eli Pariser, Ben Smith, and Jasmine Sun
A Tweet Before Dying
The revolutionary internet is over, and we don’t have much to show for it. A new start is out there, somewhere.
