







on the attention economy, and reclaiming your brain’s right to choose
How to reclaim your attention from the distraction economy | Psyche Videos
Could you watch this video on full screen, 1x speed, with no distractions? Here are five steps to rebuild your attention span

Rethinking the cognitive foundations of the attention economy
The attention economy is the economic system in which human attention is the scarce resource. This literature takes a particular passage in Herbert Simon’s seminal Chapter Designing Organization fo...

How We Pay Attention Changes the Very Shape of Our Brains
Imagine arriving at the airport just in time to catch a plane. Everything in your behavior betrays the heightened concentration of your attention. Your mind on alert, you look for the departures si…

The Attention Economy and the Collapse of Cognitive Autonomy
Check out the first in a series on social media from Denny Center Student Fellow Rai Hasen Masoud (F'27) to learn more about the attention economy and it's impacts on our democracy.
Almost anything you give sustained attention to will begin to loop on itself and bloom
When people talk about the value of paying attention and slowing down, they often make it sound prudish and monk-like. But we shouldn’t forget how interesting and overpoweringly pleasurable sustained attention can be.

Aging Out of Fucks: The Neuroscience of Why You Suddenly Can’t Pretend Anymore
Your brain's middle finger to people-pleasing

The attention market—and what is wrong with it
Attention is described as a “scarce commodity” that is traded in “a marketplace.” This, it is further claimed, contributes to a “widespread sense of attentional crisis.” But is there really an attention market, and if so, what, if anything, is wrong with it? We defend the claim that there are markets in attention. We provide an account of such attention markets and use that account to address what is morally wrong with them. Our account draws on knowledge of how attention works and what roles it plays in the mind. The attention market trades in an ability to influence our attention – somewhat (though not exactly) like the labor market trades in an ability to influence how we use our capacity for work. Specifically, the commodity it trades in is attentional landscaping potential, viz. the ability to systematically influence patterns of attention by changes to the sensory environment individuals are exposed to. Attention markets thus, we argue, commodify influence over a human capacity that plays a central role in shaping individual experience, agency, and belief formation. This feature of attention markets makes them ethically problematic. As markets in access to external influence, attention markets pose a special threat to individual autonomy and escape the classical liberal defense of free markets. Those who value autonomy should worry about the attention markets that exist today.

The Great Attention Heist | Los Angeles Review of Books
A new book on how attention became a commodity.
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Your Brain Can Only Take So Much Focus
Research has shed light on the power of focus and its role as a hidden driver of success. Yet as helpful as focus can be, research also shows there’s a downside to it: excessive focus exhausts the focus circuits in your brain. It can drain your energy, make you lose self-control, impair your decision-making, and make you less collaborative. The brain operates optimally when it toggles between focus and unfocus. When you unfocus, you engage a brain circuit called the default mode network (DMN). The DMN activates old memories, goes back and forth between the past, present, and future, and recombines different ideas. Using this new and previously inaccessible data, you can imagine creative solutions or predict the future, and more. There are many simple and effective ways to activate this circuit in the course of a day, such as positive constructive daydreaming, napping, and consciously thinking from another person’s perspective.

An attention economic perspective on the future of the information age
In this paper, we apply an attention economic perspective to explain current and predict future trends in our society. We first describe the rise of the attention economy, and we highlight one important mechanism of this economy: a spiral of attention scarcity. Second, we show that an attention economic perspective provides glimpses of a potential future. In particular, we predict an information environment that increasingly targets citizens with attention-grabbing content, form, and technology; a continuing trend toward excessive media consumption levels; and a continuing trend toward inattentive uses of information. We also predict increasing problems of public misinformation and misconceptions; an increased prevalence of certain mental and physical health issues; and an increased reliance on technology to perform mental tasks. At the end of this paper, we show why and how despite these predictions, alternative futures are conceivable. These alternatives largely depend on the behavior of various social actors. We discuss resistance to the attention economy by consumers and producers, a laissez-faire policy toward the attention economy, a policy of taxing attention-seeking efforts, and the promotion of public values in regulatory policies toward the internet.
How Focus Became More Valuable Than Intelligence
This may be the most important problem of our lifetime.

Why Now is the Time to Build A Second Brain: 7 Trends Driving the Note-Taking Revolution - Forte Labs
Illustration by Mark Weaver We are living in the midst of an Informational Apocalypse. The volume of information we’re exposed to every day continues to

Exploring the Frontier of Feeds - The Open Garden
Reorienting distribution and monetization in the attention economy.
Exploring the Frontier of Feeds - The Open Garden
Reorienting distribution and monetization in the attention economy.
Do not give up your brain
It's tempting to just let tools think for you, but you still need to be able to think for yourself and stay sharp.

Use the 2-7-30 rule to radically improve your memory - Fast Company
150 years of science shows this brain hack can radically improve your memory. Entrepreneurs and anyone else who needs to learn things fast should take note.
