Taste cultures, risk, cruelty, and kindness
The McDonaldization of Taste | KQED
Which came first, the Big Mac or a consumer culture built on the need for immediate gratification in super sizes? In How We Eat: Appetite, Culture, and Psychology of Food, Leon Rappoport unveils social, psychological, spiritual, and political motivations for eating behavior. He initially became interested in the topic when he was learning the practices
Humanists Have Done Nothing Wrong | Defector
For many years, I’ve held a pet theory that cultural consumers can be grouped into two broad categories: Primary Source People and Secondary Source People. The former are the book lovers, cinephiles, archive perusers, and history buffs who grew to love their areas of study because of the specific objects that constitute the field: the…
Humanists Have Done Nothing Wrong | Defector
For many years, I’ve held a pet theory that cultural consumers can be grouped into two broad categories: Primary Source People and Secondary Source People. The former are the book lovers, cinephiles, archive perusers, and history buffs who grew to love their areas of study because of the specific objects that constitute the field: the…
From cultures to aesthetics between Asian and Western UX design
Since I moved to Europe from Asia and used to work for European company from Asia. I feel like I have to discuss the topic of design aesthetics, cultural influences and user behaviours.
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories. The hedonic/utilitarian (HED/UT) scale includes ten semantic differential response items, five of which refer to the hedonic dimension and five of which refer to the utilitarian dimension of consumer attitudes. The authors conducted six studies to establish the unidimensionality, reliability, and validity of the two HED/UT subscales. In reaching the final scale, the authors also develop and implement a unique process of paring down a psychometrically sound but otherwise too large set of items. Nomological validity is established by replacing a typical, one-dimensional attitude toward the brand measure with the hedonic and utilitarian dimensions in a central route processing model. Results suggest that the hedonic and utilitarian constructs are two distinct dimensions of brand attitude and are reliably and validly measured by the HED/UT scale.
A sampling model of social judgment.
The Ratchet: How Preference Standards Erase What They Can't Express - Astral's Blog
On the virtues of eating dog food - in limited quantities
I've been fairly clear at various points that a big part of the reason I wrote Jacquard in the first place was because I was trying to write something else, ...
Agentic Taste Modeling | lab notes #8
We built a forecasting benchmark to test how well agents predict what you like.
Research taste
as we get further into the end of days, I'm reminded about how much of research taste, values and judgment is bound up in the taste, values…
Chris Olah on Twitter / X
