In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search.
The Impact of AI-Generated Text on the Internet
The proliferation of AI-generated and AI-assisted text on the internet is feared to contribute to a degradation in semantic and stylistic diversity, factual accuracy, and other negative...
The Impact of AI-Generated Text on the Internet
The proliferation of AI-generated and AI-assisted text on the internet is feared to contribute to a degradation in semantic and stylistic diversity, factual accuracy, and other negative...
Exclusive: New York Times tests out AI-generated search summaries
In recent weeks, the paper has quietly rolled out a new AI-powered search page for a small subset of visitors.
AI search answers are the fast food of your information diet – convenient and tasty, but no substitute for good nutrition
An information scientist explains that while Google’s AI Overviews and other AI search tools may look enticing, you shouldn’t rely on them to fill all your search needs.
AI search answers are the fast food of your information diet – convenient and tasty, but no substitute for good nutrition
An information scientist explains that while Google’s AI Overviews and other AI search tools may look enticing, you shouldn’t rely on them to fill all your search needs.
Google’s broken link to the web
With AI search results coming to the masses, the human-powered web recedes further into the background
Study Finds A Third of New Websites are AI-Generated
Researchers found the internet is becoming aggressively positive as AI-generated text floods the web.
The Impact of AI-Generated Text on the Internet
By mid-2025, roughly 35% of newly published websites were classified as AI-generated or AI-assisted.
Google’s AI search is so broken it can ‘disregard’ what you’re looking for
“If you need anything else or have a new question later, just let me know!”
It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests
"We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently."
Exclusive: Reddit in AI content licensing deal with Google
Social media platform Reddit has struck a deal with Google to make its content available for training the search engine giant's artificial intelligence models, three people familiar with the matter said.
Labeling AI-Generated Images on Facebook, Instagram and Threads
Nick Clegg offers a new approach to identifying and labeling AI-generated content.
My AI Content Journey
I apologize ahead of time, what follows has no tooling applied to it. No grammar checks, no AI, and...
Learning with AI falls short compared to old-fashioned web search
Doing the mental work of connecting the dots across multiple web queries appears to help people understand the material better compared to an AI summary.
Learning with AI falls short compared to old-fashioned web search
Doing the mental work of connecting the dots across multiple web queries appears to help people understand the material better compared to an AI summary.
Content Signals
An up-to-date guide to the IETF's proposed new AI Preferences (aipref): a new way for website publishers to control how automated systems use their content.