Time has started serving ads to AI agents

TIME Is Serving AI Bots a Different Website, With Ads Built In

TIME is now serving two different versions of its website. Humans get the magazine. AI crawlers get a stripped down markdown copy with ads baked in that no person will ever see. I fetched one ordinary…

Introducing Markdown for Agents

The way content is discovered online is shifting, from traditional search engines to AI agents that need structured data from a Web built for humans. It’s time to consider not just human visitors, but start to treat agents as first-class citizens. Markdown for Agents automatically converts any HTML page requested from our network to markdown.

Time Magazine has a separate version of its website with ads only AI can see

Brands are already paying to influence what chatbots say about them

Google Search’s AI evolution includes more ads

Is this Google’s AI or ad era?

AI may fatally wound web’s ad model, warns Tim Berners-Lee

Web inventor warns reliance on AI agents threatens multibillion-dollar revenues for Google and Meta

AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find

AI has broken the economic bargain behind the web, and everybody is losing.

Content Independence Day, one year on- building the business model for the agentic Internet

One year after declaring Content Independence Day, a dynamic market for monetized content has officially emerged. In this report, we examine how the rise of autonomous AI agents is upending traditional search referrals and detail the new infrastructure required to support a sustainable web economy.

Mark Zuckerberg is excited to add more AI content to all your social feeds

Is AI the next era of social media?

Using AI to click around on a website burns 45x as many tokens as just using APIs

For AI agents, seeing is expensive

Google further buries search results under AI mode

You might have to do way more scrolling to get to links.

2025 Index — AI Agent Index

Interactive browser for 30 AI agents across 45 annotation fields in the 2025 AI Agent Index.

Exclusive: New York Times tests out AI-generated search summaries

In recent weeks, the paper has quietly rolled out a new AI-powered search page for a small subset of visitors.

Nobody Wants to Pay for Your AI

AI is everywhere today. It writes social posts, suggests email replies, recommends your next binge-watch, and quietly powers tools you use without even noticing.

Hello Local Business, Your AI Ads Are Costing You Customers

'Even if this was a genre popularised by human artists, it would still look like shit'