







A token is not a fixed unit of cost Variance in usage creates an interconnected pricing and scaling issue Anjali Shrivastava anjali.shrivastava99@gmail.com | @anjali_shriva THIS ESSAY IS NOW LIVE! A token is not a fixed unit of cost PART I: High variance in AI demand breaks unit economics and re...

tokens are getting more expensive
"language models will get cheaper by 10x" will not save ai subscriptions from the short squeeze

Ways to think about token pricing — Benedict Evans
AI is in a supply crunch today, but what happens when we come out of it? How and where will supply, demand, price, capacity and capex get back into equilibrium? Today, model labs can name their price, but why won’t they end up as low-margin commodity infrastructure?

Models & Pricing | DeepSeek API Docs
The prices listed below are in units of per 1M tokens. A token, the smallest unit of text that the model recognizes, can be a word, a number, or even a punctuation mark. We will bill based on the total number of input and output tokens by the model.

Perspective: AI demand is inflated, and only Anthropic is being realistic
The main usage metric for artificial intelligence, called tokens, looks explosive on paper, but it may be significantly overstated.

How to Price Effectively: A Guide for Managers and Entr…
Pricing decisions are among the most important and impa…

How to Develop An AI Pricing Model | Salesforce Ventures
Your guide to developing an effective and scalable AI pricing strategy.

Instacart’s AI-Enabled Pricing Experiments May Be Inflating Your Grocery Bill, CR and Groundwork Collaborative Investigation Finds via @ConsumerReports
Exclusive: Instacart’s AI pricing may be inflating your grocery bill.
Inside Design Tokens: Put your Tokens on a Scale
Ever worked with a set of design tokens that are super inconsistent and hardly distinguishable? Perhaps a wrong scale? This article explains the available scales, their problems and what to use them for.
Developer AI Token Costs Could Exceed Their Salaries in Two Years - Slashdot
"Enterprises may soon be paying as much for their developers' AI token usage as they do for their salaries," writes InfoWorld: According to Gartner, these costs will meet, or even exceed, the typical software engineer's monthly salary within the next two years. This is not only because developers ...

Dynamic Pricing: What It Is & Why It's Important | HBS Online
Are you reevaluating your digital platform’s pricing model? Here’s an overview of dynamic pricing and why it’s important to your business.
Pluralistic: Google’s AI pricing plan (21 Jan 2026) – Pluralistic: Daily links from Cory Doctorow
Google is spending a lot on AI, but what's not clear is how Google will make a lot from AI. Or, you know, even break even. Given, you know, that businesses are seeing zero return from AI:
Bosses Are Blowing More Money on AI Agents Than It'd Cost Them to Just Pay Human Workers
Some organizings are finding themselves spending more on AI token fees than they do paying human salaries.

Simple Pricing | Machine Learning Infrastructure | Deep Infra
We provide only pay-what-you-use pricing with no long-term contracts or upfront costs for our machine learning models and infrastructure. Learn more!

SemiAnalysis on Twitter / X
Recently, we purchased one of each Anthropic/OpenAI subscription plan and randomly ran long horizon coding tasks until we exhausted the weekly limit. It's widely believed that a $200/month plan maxes out at ~$2000/month worth of tokens (assuming API pricing). However, we found… pic.twitter.com/1e0zFhbFuo— SemiAnalysis (@SemiAnalysis_) June 10, 2026


AI 'surveillance pricing' under scrutiny from U.S. lawmakers

Canada Has a Precedent to Regulate Surveillance Pricing
Instacart’s AI-Enabled Pricing Experiments May Be Inflating Your Grocery Bill, CR and Groundwork Collaborative Investigation Finds via @ConsumerReports
Kroger Stores Overcharging Shoppers on Sale Items, CR Price Check Finds via @ConsumerReports
Different Prices for the Same Ride: How Uber and Lyft Use AI to Get More Money Out of You via @ConsumerReports